Centerforce Announces New Marketing Manager
Trent McGee brings more than 25 years of aftermarket experience to Centerforce Clutches in his new role.
Sara Correa Named Chief Marketing Officer For Bridgestone
Correa succeeds Philip Dobbs, who recently announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role.
Solera AutoPoint Launches 3 Digital Marketing Offers
New products enable automotive dealers, OEMs, and aftermarket businesses to hyper-target in-market buyers at the right time and right place can yield more than 2X return on investment.
Susan Trevaskis, Director, Professional Marketing Advance Auto Parts
After graduating from Michigan State University in 2003 with a bachelor’s degree in marketing, Susan Trevaskis landed a sales and marketing position at Black & Decker. It turned out to be “an incredible career experience,” and as she approached her five-year anniversary at Black & Decker, she wasn’t thinking about making a career change. Then,
Donna Snyder, Vice President of Marketing / Advertising, East Penn Manufacturing Co.
Putting her heart into every task has taken Donna Snyder, VP of Marketing and Advertising, to East Penn and beyond in the aftermarket industry. Her contributions to the field and dedication to her work have likewise inspired other young professionals to put their talents and knowledge to use within the industry. “At that time, I
Jill Schafer, Marketing Communications Manager, Mitchell1
The aftermarket, according to Jill Schafer, is collectively made up of a group of lifetime learners due to the constant progression and technological advancement that occurs every day. “This constantly evolving industry keeps you on your toes because there is always more knowledge to acquire,” said Schafer. “No one knows everything. I know I am
Jacqueline Rodriguez, Vice President, Marketing, Parts Authority
For Jacqueline Rodriguez, the automotive aftermarket has been a perfect fit since her first day on the job as a receptionist at Metro Auto Parts in 2006. “I fell in love with it,” says Rodriguez, now VP of marketing for Parts Authority, which acquired Metro in 2016. Fifteen years later, she still feels right at
Meagan Moody, Regional Head of Communications NA Marketing Communications Manager, ZF Friedrichshafen
Even though Meagan Moody grew up surrounded by aftermarket professionals, she never thought she would contribute to the field. Unintentionally, she followed the footsteps of her family members and continues to shape the aftermarket industry. Passing down the passion, just as her mentors had done for her, Moody’s greatest accomplishment is acting as a guide
Shannon Lara, Director of Marketing, Aftermarket Dayco North America
Shannon Lara, Director of Marketing, Aftermarket Dayco North AmericaShannon Lara, director of Marketing, Aftermarket for Dayco North America, knows this industry inside and out. She began her automotive career working in the ACDelco Customer Service Call Center and before long, she pursued and landed a marketing support position out of the Buick World Headquarters facility
Melissa Howard, Marketing Manager, Carparts Distribution Center
In 2001, Melissa Howard responded to an ad for a job opening at Carparts Distribution Center. She didn’t know the first thing about the automotive aftermarket. “Truth be told, I wasn’t planning on staying,” Howard adds. “I was going to college at night, and this was something to get me benefits.” But time flies when
