Anna Heinendirk, Director, Marketing Strategy & Business Development, Automotive Aftermarket, Schaeffler USA Inc.
Anna Heinendirk has always had a love for beautiful cars, even as a young girl. After completing her studies in economics, she joined a consulting firm in Germany specializing in automotive strategy and marketing. It was there that she gained experience in the automotive industry while working with big German OEMs and her interest in
Kerri Gulick, AAP, CMP Director, Marketing & Communications National Pronto Association
Kerri Gulick has worn many hats during her 22-year career in the automotive aftermarket. She started working with Pronto in 1999 as an administrative assistant, handling everything from marketing programs to organizing Pronto meetings to helping in the accounting department. In her estimation, every little task is a meaningful contribution and offers an opportunity to
Kristin Grons, Marketing Manager, Brake Parts Inc
Like many in the automotive aftermarket, Kristin Grons sort of fell into a career in this industry and ended up loving it. At first, most industry newcomers take a leap because the industry sounds intriguing – they come for the business; they stay for the people. “I am continually impressed by the caliber of women
Alison Grabowski, Marketing Manager, MANN+HUMMEL Filtration Technology
Alison Grabowski is a relative newcomer to the automotive aftermarket, having only joined the industry about four years ago. However, the fast pace of the work in a rapidly evolving industry quickly reeled her in, she says. “The automotive aftermarket moves so fast, at the speed of light. As a result of that, we sometimes
Bonnie Delaney, National Marketing Director, NPW Companies
Bonnie Delaney has been involved in the automotive aftermarket for as long as she can remember. In 1936, her grandparents founded Baxter Auto Parts in Chehalis, Washington. In 1969, they launched a distribution division called Performance Warehouse. Working in the family business from a young age gave Delaney the opportunity to gain experience in many
Lubrication Specialties Hires Retail Marketing Specialist
Hollie Maxymillian is tasked with reviewing all current Hot Shot’s Secret distribution.
Motorcar Parts of America Launches Digital Marketing Platform
The new digital marketing platform offers free access to information on MPA’s products and tech support.
4 Wheel Parts Names Director Of Retail Marketing
Kathryn Reinhardt brings more than 15 years of experience in the automotive aftermarket industry.
The Wheel Group Hires Gerry Geronimo As Marketing Manager
Geronimo will lead the marketing efforts for all 17 proprietary brands in The Wheel Groups’ portfolio.
KYB Receives Marketing Excellence Award From The Group
Members of Federated Auto Parts and The Pronto Network cast votes for the top supplier in each category.
