The Bendix National Truck Driving Championships Grand Champion Award is given to the top driver of the four-day competition.
LIQUI MOLY will also participate in the race with its own car: a Mercedes-Benz 300 SL “Seagull Wings.”
Dana was represented at the event by five Dana-customized Jeep vehicles on display, as well as other vehicles and signage.
Federated said it has served as the title sponsor of this event since 2012.
Vanilla Ice, the “Ice Ice Baby” hitmaker, is promoting the company’s air conditioning product line.
As the agency of record, MBE Group will help with marketing and branding strategies focused on reaching repair technicians.
“This new site has been designed to improve the user experience of all stakeholders,” the company said.
The Transtar A/C product line is the organization’s first entry into non-transmission or driveline parts.
All 184 RNR Tire Express franchise locations will be taking part in the search for this year’s giveaway winner.
This is the first time the logo has changed in more than three decades.
FuelFest’s latest stop is at Irwindale Speedway (near Los Angeles) on Saturday, June 3.
N-Store TV is a playlist of informative and brief product videos produced by The AAM Group’s video marketing team.