Auto Aftermarket Marketing

More News

Castrol Unveils New Branding, Product Claims

The company is relaunching its three flagship synthetic “stronger for longer” motor oil brands, while making new claims of performance and protection.

Castrol Unveils New Branding, Product Claims
RNR Tire Express Announces NASCAR-Themed Giveaway

The Father’s Day in the Fast Lane Giveaway includes an all-expenses paid trip to a NASCAR race.

Schaeffler Launches Facebook Follower Promotion

Schaeffler is giving away a summer swag bag to celebrate reaching 10,000 followers.

Schaeffler Launches Facebook Follower Promotion
APA Celebrates ‘Nitro Weekend Giveaway’ Promotion

From April 26-28, eight winners and their guests enjoyed an all-expense-paid trip to Charlotte, NC, to witness the NHRA Four Wide Nationals, including access to Kalitta Motorsport’s hospitality tent.

APA Celebrates Nitro Weekend Giveaway Promotion
Discount Tire Strikes Sponsorship Deal 

The sponsorship with the Los Angeles Angels will run for the entire 2024 season.

Discount Tire Strikes Sponsorship Deal
ATC Drivetrain Announces Brand Identity Refresh 

The brand refresh includes an official name change to ATC and an updated logo.

ATC brand refresh
BCA Bearings Announces 2024 ‘Endless Summer’ Promotion

BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings and seals.

Mitchell 1’s ‘Thank You Thursdays!’ Sweepstakes Announced

One winner of a $100 gift card will be named each Thursday for 10 weeks on the Mitchell 1 Facebook page. 

Mitchell 1’s ‘Thank You Thursdays!’ Sweepstakes Announced
RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Valvoline-Restore-and-Protect
Dayco Teams Up With ‘Extra’ Loyalty Program

eXtra is a multi-brand loyalty offering geared toward automotive repair shop owners that allows them to buy, earn and redeem points without cutting box tops or tracking sales.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

Federated Introduces February Free Fuel Fridays