Direct Connection, Dodge brand’s performance parts line, and Jay Leno’s Garage announced a new line of co-branded car care products.
Jay Leno and Tim Kuniskis, Dodge brand chief executive officer – Stellantis, announced the new partnership at Vinsetta Garage in Berkley, Michigan, during the annual Woodward Cruise event, which draws tens of thousands of enthusiasts each year to cruise along metro Detroit’s historic Woodward Avenue. The duo will drive Woodward in new 2023 Dodge Challenger SRT Demon 170 “Last Call” special-edition vehicles following the press conference announcement and make a stop at the official Dodge brand Woodward Cruise display to personally hand out free samples of the product line.
The new initiative will feature more than 20 premium car detailing and car wash products under the Direct Connection/Jay Leno’s Garage banner, including Direct Connection quick detailer, Direct Connection interior detailer, Direct Connection all-purpose cleaner and many more products.
A branded 3.5-gallon Direct Connection detailing bucket will also be sold with a starter kit selection of these car care items:
•Direct Connection Quick Detailer
•Direct Connection Ceramic Wash Shampoo
•Direct Connection High Gloss Tire Shine
•Direct Connection All-purpose Cleaner
•Direct Connection Color-changing Wheel Cleaner
•Direct Connection Interior Detailer
•Direct Connection Chenille Wash Mitt (pack)
•Direct Connection Twist Weave Drying Towel (pack)
•Microfiber Dressing Applicator Pad
“When it comes to really caring about and maintaining the most amazing vehicles in the world, there’s really no one better to team up with than Jay Leno,” said Kuniskis, Dodge brand chief executive officer – Stellantis. “Jay’s a member of the Brotherhood of Muscle, and we couldn’t be more excited to join together our Direct Connection brand with Jay Leno’s Garage in order to introduce a premium new line of co-branded car care products for enthusiasts.”
The new car care products will be offered exclusively at DCPerformance.com, the online headquarters of the Direct Connection brand. Pricing, ordering and product information for the full product line will be available in the fourth quarter of 2023 at DCPerformance.com.
