Dayco Teams Up With 'Extra' Loyalty Program

Dayco Teams Up With ‘Extra’ Loyalty Program

eXtra is a multi-brand loyalty offering geared toward automotive repair shop owners that allows them to buy, earn and redeem points without cutting box tops or tracking sales.

Dayco announced it has become a partner brand for the industry’s eXtra loyalty program.

eXtra is a multi-brand loyalty offering geared toward automotive repair shop owners that allows them to buy, earn and redeem points without cutting box tops or tracking sales. It currently has 17,000 participating shop owners in the U.S. and Canada, and is growing rapidly, according to Dayco.

Shops that are registered in the eXtra program now have access to eligible Dayco products – and can earn points for purchases that can be redeemed for more than a million items. Items in the program include high-end merchandise, apparel and electronics from major retailers, travel vouchers, gift certificates and business solutions. In addition, there are giveaways and incentives for shops, as well as daily promotions and regular communication on new products, training information and educational content from the program’s brand partners, Dayco said.

Dayco products offered through the eXtra program include:

  • Serpentine Belt Kits – Covering the most popular applications, these kits feature OE equivalent components, including a premium tensioner with flat spring technology and a durable pulley with permanently lubricated bearings to help reduce vibration and increase belt life. Kits also come with a Dayco serpentine belt that provides extensive flexibility and longer service life.
  • Timing Belt Water Pump Kits – Designed for the replacement of worn or damaged timing belts, tensioners, idler pulleys and water pumps, Dayco said the kits (both with and without water pumps) are application-specific to ensure parts accuracy, time savings and long-lasting performance. OE-quality, tough wear-resistant belts, idler pulleys with tighter dimensional tolerances and tensioners that resist cracking and fatigue. Kits are designed to save time and enhance vehicle performance.
  • Timing Chain Kits – The kits include top-grade timing chains that prevent stretch, precision machined crank sprockets and cam sprockets for a flawless fit as well as tensioners, high-grade plastic guides, seals, VVT solenoids and cam phasers if the application calls for it.
  • Water Pumps – Dayco’s premium mechanical water pumps are 100% new cast aluminum or iron pumps that feature metal impellers, roller bearings and premium seals. And its line of electric water pumps offer a direct fit bolt-on replacement, metal impellers and corrosion resistant bearings.

For U.S. repair shops interested in the eXtra program, visit extra-awards.com/, and Canadian shops www.extra-awards.ca. For more information about Dayco’s aftermarket products, or access to the company’s full library of technical information and repair videos, visit Dayco Tech Hub.

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