ATC Drivetrain Announces Brand Identity Refresh 

ATC Drivetrain Announces Brand Identity Refresh 

The brand refresh includes an official name change to ATC and an updated logo.

ATC (formerly ATC Drivetrain) announced a refresh of its brand identity reflecting its evolving and expanding portfolio of products, services and technological capabilities. The brand refresh includes an official name change to ATC and an updated logo.

Founded in 1938 as Fred Jones Manufacturing, the company has operated as ATC Drivetrain since 2008. Over the years, ATC has been focused on supporting its customers’ evolving product roadmaps, which have increasingly included hybrid and electric vehicle platforms.

ATC is headquartered in Farmington Hills, Michigan, and has 18 facilities around the world in the United States, Germany, United Kingdom and China. The company’s brand refresh will formally unify its global operations under the ATC brand, the company said.  

“The team at ATC has been working diligently to expand our global footprint and evolve our capability set and product offerings in support of our customers’ current and future needs. The customer is at the center of all we do, and our focus is to ensure we can serve their needs globally regardless of the technology platform powering the vehicle – ICE, HEV or BEV,” said Greg Heald CEO of ATC. 

“ATC has made significant progress towards this goal, and the brand refresh is an opportunity to unite the entire company with a single ATC identity and better reflect the company we are today.” 

You May Also Like

Discount Tire Strikes Sponsorship Deal 

The sponsorship with the Los Angeles Angels will run for the entire 2024 season.

Discount Tire Strikes Sponsorship Deal

Discount Tire & Service Centers has a new sponsorship deal with the Los Angeles Angels for the 2024 season. Discount Tire said this partnership will not only benefit its customers with season-long promotions and giveaways, but will also support local non-profits.

“We’re thrilled to launch this strategic partnership with the Los Angeles Angels,” said Sergio Andonian, president, Discount Tire & Service Centers. “As neighbors, from Anaheim, we are dedicated to serving our local communities and providing quality tire & automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless.”

BCA Bearings Announces 2024 ‘Endless Summer’ Promotion

BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings and seals.

Mitchell 1’s ‘Thank You Thursdays!’ Sweepstakes Announced

One winner of a $100 gift card will be named each Thursday for 10 weeks on the Mitchell 1 Facebook page. 

Mitchell 1’s ‘Thank You Thursdays!’ Sweepstakes Announced
RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.


Other Posts

Dayco Teams Up With ‘Extra’ Loyalty Program

eXtra is a multi-brand loyalty offering geared toward automotive repair shop owners that allows them to buy, earn and redeem points without cutting box tops or tracking sales.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

Federated Introduces February Free Fuel Fridays
Dill Hosts 8th-Annual Pink Air Gauge Fundraiser

Dill employees started the fundraiser for breast cancer research in 2015 after the loss of a special team member.

Premium Guard Launches Three New Websites

Each website features a clean, intuitive user interface and a better customer navigation experience, Premium Guard said.

Premium Guard new websites