The Wheel Group (TWG), a leading global aftermarket wheel, tire and automotive accessory supplier, has announced Gerry Geronimo as its new marketing manager. Geronimo brings with him a great deal of experience in the field of marketing, brand management, sports marketing and more. Previously, he led marketing efforts at Vision Wheel and prior to that he spent nearly a decade in multiple marketing functions at Wheel Pros as well as other companies outside of the industry.
“I know Gerry’s work professionally and his sphere of influence inside of the wheel community, so I’m extremely excited to have him join our team,” said Vice President of Marketing Joe Podlovits. “He’s a true hands-on enthusiast who understands the DNA of our business and I’m confident he’ll be a driving force in taking our brands to the next level.”
Geronimo will lead the marketing efforts for all 17 proprietary brands in The Wheel Groups’ portfolio. As a key member of the management team, he’ll drive and expand on the current brands strategy and deliver on all growth initiatives for the company.