Centerforce Announces New Marketing Manager

Centerforce Announces New Marketing Manager

Trent McGee brings more than 25 years of aftermarket experience to Centerforce Clutches in his new role.

Centerforce, a leading manufacturer of performance clutches and flywheels for classic and late-model cars and trucks for more than 30 years, has announced that it has hired Trent McGee for the role of marketing manager, effective Aug. 30, 2021.

In his new role, McGee will oversee Centerforce’s marketing efforts including advertising and event marketing where he will play a key role in leading the second annual Centerforce Adventure Run, an overland-style trip exclusively for manual transmission vehicles. 

“Trent is a natural fit and excellent addition to the team,” said Centerforce General Manager Bryan Wilson. “Trent’s knowledge of the aftermarket and specific expertise in the off-road market is crucial as we continue to grow our presence in the Jeep and 4×4 segments.”

McGee brings more than 25 years of automotive industry experience to the Centerforce team with experience as a technical writer for several major automotive publications including 4-Wheel & Off-Road Magazine, and marketing experience with leading aftermarket companies like Daystar Products and Airaid Inc.

For more information on Centerforce, visit www.centerforce.com

You May Also Like

FullSpeed Automotive Names VP of Ops for Grease Monkey Brand

Brian Michel steps into this leadership role having worked for FullSpeed for 10 years.

FullSpeed Automotive, one of the nation’s largest franchisors and operators of automotive aftermarket repair facilities, home to flagship brands Grease Monkey, SpeeDee Oil Change & Auto Service, and Kwik Kar, has promoted Brian Michel to vice president of operations for Grease Monkey, effective Jan. 17.

Having worked with FullSpeed Automotive for more than 10 years, Michel steps into this leadership role with vast knowledge and understanding of the Grease Monkey brand. In his new role, Michel oversees all aspects of franchise operations, ensuring guests receive excellent care and service as well as maximizing franchisees’ revenue to drive profit and efficiency. In 2023, Michel is focused on helping franchisees increase daily car counts with innovative strategies as well playing an integral role in the implementation of Grease Monkey’s new “Store of the Future” reimage design for existing franchisees. Michel will report directly to Ron Stilwell, president of FullSpeed Automotive.

NuVinAir Promotes Marty Schoenthaler to President

Schoenthaler joined NuVinAir from Tate Boys Tire & Service in 2021.

Velocity Modern Classics Names Chief Revenue Officer

Tom Maxwell joins the company with over seven years of experience in the custom vehicle space.

MEMA Names New DEI Head, Renews DEI Focus

April Buford will help provide a roadmap to assist members in engaging in their own DEI journey.

MEMA Names Executive Director of Strategy and Research

Mike Jackson’s expanded role will support all segments of MEMA, including the OE, aftermarket, remanufacturing, commercial vehicle and government affairs.

Other Posts

MEMA Names CVCO & COO for OE group

Before joining MEMA in 2022, Collin Shaw was responsible for North American business strategy at ZF Group.

MEMA Names Megan Gardner Exec. Dir. of Marketing & Comm.

Gardner has been with the association since 2019, and leads all MEMA Marketing and Communications functions.

FullSpeed Automotive Appoints Kate Hyatt Chief People Officer

Hyatt’s data-driven approach will help FullSpeed accelerate business results through innovative people initiatives.

Mike Buzzard Named UAF Scholarship Committee Chair

Buzzard will lead the not-for-profit program that has awarded millions in scholarships to students over the years.