Fras-le Rebrands as Frasle Mobility

Fras-le Rebrands as Frasle Mobility

The new name reinforces its business strategy, focused on safety and innovation in its products and services.

As part of a mission to keep life in motion through an ecosystem of smart and sustainable solutions, Brazilian multinational Fras-le announced a new corporative brand — Frasle Mobility. It was presented to employees on April 5, 2023.

The new name reinforces its business strategy as a global company focused on safety and innovation in its products and services, through complete solutions for customers and partners, the company says.

“In almost 70 years of history, Fras-le has built a solid reputation, which is recognized by the whole market. Today, we move beyond friction materials, adding operations in other countries and diversifying markets, increasing the product mix. However, more than anything, we added teams and diverse expertise that brought us to the search for a brand that would translate this path of evolution,” says Frasle Mobility Superintendent Director Anderson Pontalti.

Currently, more than half of company revenues are supported by a recent mix of brake components, such as brake, transmission, steering and suspension systems. The development of the new identity positions Frasle Mobility as “a house of brands, associated with the intense expansion cycles experienced in the last 10 years, projecting a future of new possibilities for evolution and growth. Always with the use of advanced technology and focused in sustainability,” according to the company.

“We are a company made up of more than 5,000 people, which builds effective results, such as achieving net revenue in 2022 almost four times greater than in 2016. In order to continue growing, we are now also seeking to be recognized for the breadth of our business, further reinforcing the social and sustainable importance of our solutions,” adds Pontalti.

You May Also Like

MEMA to Host International Supply Chain Webinar

The content of the webinar will be beneficial to operations, logistics and purchasing teams, the organizations said.

Gemini-Shippers_MEMA-webinar

MEMA announced it will host a webinar covering current international shipping issues that are affecting the global supply chain. The webinar, set for June 10, 2024, at 11:00 a.m. PST/2:00 p.m. EST, will be sponsored by Gemini Shippers.

The content of the webinar will be beneficial to operations, logistics and purchasing teams, the organizations said.

Iveco, Foton Announce Joint Exploration Project

The two companies will look into future synergies in the areas of electric vehicles and components.

Hyundai Motor, Iveco Group Partner on Electric H-D Trucks
Andreas Nix Takes Over as COO of ZKW Group

Nix replaces Stefan Hornvuis, who left the company for personal reasons.

https://www.aftermarketnews.com/zkw-named-headlamp-supplier-for-the-bmw-xm/
Distressed German Companies: Creating M&A Opportunities

Hertzog discusses how to create opportunities with exceptional values when acquiring the operations of a distressed company in Germany.

Phil-Hertzog-Distressed-German-Companies
Schaeffler Appoints New Head of Investor Relations

Schaeffler AG announced two important leadership changes within the management level directly below the Board of Managing Directors, effective June 1, 2024.

Schaeffler promotions

Other Posts

Yokohama Rubber Q1 2024 Sales Up 23.5%

The figures for sales revenue and business profit were record-high figures for first-quarter performance at Yokohama Rubber.

FAW Trucks Secures Order of 1,000 Vehicles Overseas

FAW Trucks signed the order with its Kenyan dealer, TAM Company.

FAW Trucks Secures Order of 1,000 Vehicles Overseas
Li-Cycle Partners with Daimler Truck North America

Li-Cycle continues to support DTNA on its goal of integrating a comprehensive circular economy approach across its operations.

Li-cycle Logo
REE Automotive Reports Q1 2024 Financial Results

Penske Truck Leasing offering Powered by REE® EVs to its customers is among the financial report highlights.

REE Automotive Logo