As part of a mission to keep life in motion through an ecosystem of smart and sustainable solutions, Brazilian multinational Fras-le announced a new corporative brand — Frasle Mobility. It was presented to employees on April 5, 2023.

The new name reinforces its business strategy as a global company focused on safety and innovation in its products and services, through complete solutions for customers and partners, the company says.

“In almost 70 years of history, Fras-le has built a solid reputation, which is recognized by the whole market. Today, we move beyond friction materials, adding operations in other countries and diversifying markets, increasing the product mix. However, more than anything, we added teams and diverse expertise that brought us to the search for a brand that would translate this path of evolution,” says Frasle Mobility Superintendent Director Anderson Pontalti.

Currently, more than half of company revenues are supported by a recent mix of brake components, such as brake, transmission, steering and suspension systems. The development of the new identity positions Frasle Mobility as “a house of brands, associated with the intense expansion cycles experienced in the last 10 years, projecting a future of new possibilities for evolution and growth. Always with the use of advanced technology and focused in sustainability,” according to the company.

“We are a company made up of more than 5,000 people, which builds effective results, such as achieving net revenue in 2022 almost four times greater than in 2016. In order to continue growing, we are now also seeking to be recognized for the breadth of our business, further reinforcing the social and sustainable importance of our solutions,” adds Pontalti.