rebranding Archives - aftermarketNews
O’Reilly Auto Parts Rebrands Stores in Mexico

Stores in eight Mexican states revealed the new signage and celebrated grand openings.

Wheel Pros Announces Rebranding as Hoonigan

The renamed company aims to connect with a broader audience of automotive enthusiasts.

New Engine Technology Forum Debuts

The Diesel Technology Forum has evolved into the Engine Technology Forum, Inc. to focus on new ICE and diesel opportunities.

Engine Tech Forum
Four Automotive Brands Unite to Become US Auto Supply

Collision Services, Auto Body Toolmart, I/D/E/A and Sid Savage are the four brands now under US Auto Supply.

US Auto Supply
PerTronix Brands Becomes the Aeromotive Group

In its next chapter, the company is uniting all brands under the values that have driven Aeromotive for the past 30 years.

Aeromotive brands
MEMA’s New Branding Earns Industry Association Award

The association says the new brand architecture and website align with its future-forward business strategy.

Fras-le Rebrands as Frasle Mobility

The new name reinforces its business strategy, focused on safety and innovation in its products and services.

OTR Unveils New Branding at CONEXPO-CON/AGG 2023

New trade name and other branding elements are being rolled out to better reflect OTR’s full capabilities.

VP Racing Fuels Announces New Identity

VP will immediately begin transitioning to the “VP Racing” moniker and a refreshed logo. 

NGK Spark Plugs Announces New Company Name and Logo 

The company says the name change is reflective of transformation in the organization’s business portfolio.

MEMA Shares Details on New Business Structure and Branding Strategy

The association says this realignment will allow it to better serve members and prepare for the future of mobility.

FEV Unveils New Brand Identity: Feel Evolution

Central aspects of the company, such as people and sustainable development solutions, are the focus of the new brand identity.