The VIPAR Heavy Duty Family of Companies announced Cinthya Rivera has joined its team as director of business development for Latin America.

Rivera has more than seven years of experience in sales and market development, primarily in the commercial vehicle industry, according to VIPAR. Her most recent position was sales manager for North America with TMD Friction. She is based in Puebla de Zaragoza in the state of Puebla in south-central Mexico. 

“Today VIPAR Heavy Duty is well established in Mexico with over 100 points of sale. We are now ready to grow through expansion into the other Latin American markets. We are fortunate to be partnered with the strongest distributors in Mexico and many of our North American suppliers,” said VIPAR Heavy Duty President and CEO Chris Baer. “We are expanding our footprint into Central America and Colombia through existing and new unique relationships to continue building the strongest and most progressive independent aftermarket network in the Americas.

“Cinthya will play a key role in our strategic growth initiatives. She has exceptional skills in leadership, strategic planning, communications and relationship building.”