Tenneco Releases New Walker Master Catalog
The growing line of Walker premium direct fit exhaust systems and components for domestic and import automotive applications are now featured in a new master exhaust catalog from Tenneco.
AAIA President Promotes Aftermarket to Wall Street Investors
Wall Street investment analysts learned more about the aftermarket and initiatives to grow the industry during the first annual Automotive Aftermarket Conference held last week in New York City. Sponsored by Monarch Research at the Cornell Club in Manhattan, the conference was attended by representatives from JP Morgan Chase, Maynard Capital, Lipton Financial, Blue Harbor Group, SBZ Select, Vardon Partners, Pilot Advisors, Bozhardt Capital and Cantillon Capital. Kathleen Schmatz, president and CEO of the Automotive Aftermarket Industry Association (AAIA), spoke at the event.
Tenneco Unit Launches National Ad Program
Tenneco Automotive’s Monroe shock absorber and strut unit, is undertaking what it terms an “aggressive” national advertising program in an effort to reach consumers directly about its 50,000-mile shock and strut replacement recommendation.
Tenneco Automotive Enhances Expert Plus Program
This week, Tenneco Automotive revealed enhancements to its longstanding Expert Plus marketing program for its Monroe and Walker brands. Now in its eighth year, Expert Plus provides member shops with exclusive marketing and merchandising tools and national promotions designed to drive sales within the ride control and exhaust categories.
Keystone Automotive Industries Appoints Board Members
Keystone Automotive Industries has appointed Stephen Rhodes and Ronald Moore to its board of directors, increasing the board to a total of eight members.
Tenneco Launches Ready2Race Promotion
Selling Monroe shock absorbers and Walker exhaust products can earn service technicians a slew of prizes, including a chance in the NASCAR Total Pit Crew Experience sweepstakes, in Tenneco Automotive’s Ready2Race promotion in March.
Northwood Senior Named First Recipient of the Harvey Diedrich Advantage Scholarship
Brian Lesiewicz, a senior studying automotive aftermarket management at Northwood University, has been selected as the inaugural recipient of the Harvey Diedrich “Advantage” Scholarship. The Harvey Diedrich “Advantage” Scholarship fund was established in 2003 by friends of the longtime aftermarket executive who created innovative marketing programs for Tenneco Automotive’s Monroe Shocks and Struts and Walker Exhaust product lines. Diedrich died in June 2003.
Car Care Council Women’s Board Announces Winners of the Automotive Communications Awards
The Car Care Council Women’s Board (WB) has announced the winners of the new Automotive Communications Awards (ACA). The awards were presented during the Women’s Board reception on Tuesday, Nov. 2 in Las Vegas, during AAPEX. The Automotive Communications Awards recognize companies/agencies that provide automotive information through outstanding advertising, marketing and PR efforts. The business-to-consumer awards have 14 categories for entry targeted to women, including car care clinics and direct mail piece or campaign/newsletter. The business-to-business awards consist of 21 categories with such options as logo design and special promotions and promotional events/trade show.
Appeals Court Sends Bridgestone Shareholder Lawsuit to Lower Court
The 6th U.S. Circuit Court of Appeals in Cincinnati has ruled that a shareholder lawsuit against Bridgestone Corp. can move forward.
Kent Stickley Named Vice President of Marketing for Brake Parts Inc.
Brake Parts Inc. has named aftermarket veteran Kent Stickley as its new vice president of marketing. This announcement was made today by John Washbish, vice president Under Vehicle Group of Dana’s Automotive Aftermarket operation. Stickley, who has more than 25 years of automotive aftermarket experience, comes to Brake Parts Inc. from Prolong International where he has worked since 2002 as vice president of sales and director of sales for the Eastern region.