Car Care Council Women’s Board Announces Winners of the Automotive Communications Awards

The Car Care Council Women’s Board (WB) has announced the winners of the new Automotive Communications Awards (ACA). The awards were presented during the Women’s Board reception on Tuesday, Nov. 2 in Las Vegas, during AAPEX. The Automotive Communications Awards recognize companies/agencies that provide automotive information through outstanding advertising, marketing and PR efforts. The business-to-consumer awards have 14 categories for entry targeted to women, including car care clinics and direct mail piece or campaign/newsletter. The business-to-business awards consist of 21 categories with such options as logo design and special promotions and promotional events/trade show.

BETHESDA, MD — The Car Care Council Women’s Board (WB) has announced the winners of the new Automotive Communications Awards (ACA). The awards were presented during the Women’s Board reception on Tuesday, Nov. 2 in Las Vegas, during AAPEX.

The Automotive Communications Awards recognize companies/agencies that provide automotive information through outstanding advertising, marketing and PR efforts. The business-to-consumer awards have 14 categories for entry targeted to women, including car care clinics and direct mail piece or campaign/newsletter. The business-to-business awards consist of 21 categories with such options as logo design and special promotions and promotional events/trade show.

Business-to-Business award recipients:

• Federated Auto Parts – Print ad campaign to distribution/retail audience

• Siemens VDO – Print ad campaign to technician/repair audience

• Gates Corporation – Print ad – best use of graphic

• SKF/Chicago Rawhide – Print ad – best use of copy

• KYB America LLC – Corporate image campaign

• ALLDATA – Co-op/partnering campaign

• Motormite/Dorman – Best new training materials – video

• Grote Industries – Best new training materials – print

• Robert Bosch Corporation/Target Communications – Best magazine article – technical

• Counterman Magazine – Best magazine article – general market/special interest

• Advanstar Automotive – Best magazine article – news

• IAPA/ASP – Best newsletter to customer or “external” audience

• Federal-Mogul/Carter – Best logo design/usage

• aftermarketNews.com – Best Web site

• Robert Bosch Corporation – Best merchandising

• Federal-Mogul/Champion – Best special promotion and/or promotional event

• Phillips Automotive Lighting – Best PR effort

• Beck/Arnley – Best packaging

• Aftermarket Auto Parts Alliance – Best application of “Be Car Care Aware” campaign/logo

Business-to-Consumer award recipients:

• Federal-Mogul/ANCO – Television Commercial(s)

• Aftermarket Auto Parts Alliance – Radio Commercial(s)

• NGK – Print Ad

• Aftermarket Auto Parts Alliance – Direct Mail Piece or Campaign/Newsletter

• Robert Bosch Corporation/Target Communications – Magazine Article

• Tomorrow’s Technician Magazine – Educational Article

• ACTRON – Brochures, Booklets & Handouts

• Monroe Shocks & Struts/Tenneco Automotive – Special Promotions & Promotional Events

• Firestone Tire & Service Centers – Car Care Clinics

• ANSA – Posters, Calendars, Collateral Materials

• ACDelco – Public Relations Efforts

• Raybestos Brakes – Web site

• ASE – Business-to-Consumer – Other

“I would like to congratulate the 2004 Automotive Communications Award recipients and extend my sincerest thanks to everyone who participated,” said Jennifer Tio, president of the Car Care Council Women’s Board. “We received a record-setting amount of entries this year that were all of the highest caliber. It was difficult for our judges to choose just one winner per category.”

For more information, visit the Car Care Council Women’s Board Web site: http://women.carcare.org.

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