From Staff & Wire Reports Tenneco Automotive’s Monroe shock absorber and strut unit, is undertaking what it terms an “aggressive” national advertising program in an effort to reach consumers directly about its 50,000-mile shock and strut replacement recommendation.

The nearly year-long campaign comprises 30- and 60-second radio spots that will run on more than 300 ESPN ABC Radio Group affiliates. The campaign launched Feb. 28, and will include sponsorship placement on ESPN broadcasts of Major League Baseball games, and some 350 spots on ESPN Radio’s daily Dan Patrick Show.

“Many vehicle owners don’t realize that their vehicles’ steering, stopping and stability characteristics depend in part on fully functional shocks and struts. Shocks and struts do wear out, which is why Monroe recommends replacement after 50,000 miles,” said Richard Alameddine, vice president of marketing and engineering of Tenneco’s North American Aftermarket group.

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