Executive Interview with Ric Alameddine, VP of Marketing and Engineering, North American Aftermarket, Tenneco
This week we talk with Richard Alameddine, vice president of marketing and engineering, North American Aftermarket, for Tenneco Inc., manufacturer of Monroe shocks and struts, Monroe premium brakes, Walker exhaust products, DynoMax performance exhaust, Rancho performance suspensions and shocks, and DuPont Car Care appearance and performance chemicals.
Tenneco Expands Walker, Dynomax Product Lines
Tenneco will introduce 575 additional part numbers to its Walker and DynoMax aftermarket emission control product lines in April, continuing the company’s aggressive expansion of coverage for domestic and import passenger vehicles. The new product SKUs ranging from cat-back exhaust systems to direct-fit catalytic converters and premium muffler assemblies will increase Tenneco’s exhaust coverage to more than 92 percent of the North American passenger car population.
Tenneco to Host Aftermarket Overview Seminar in April
Tenneco will be the host of the University of the Aftermarket’s Aftermarket Overview Seminar April 25 and 26 at the company’s location in Monroe, MI, south of Detroit. This seminar will provide the latest information on all facets of the industry. Attendees will learn how this industry manages the opportunities and challenges that face the manufacturers, warehouse distributors, jobbers, programmed distribution groups, retailers and the heavy-duty marketplace.
Tenneco Expands China Operations
Tenneco has announced plans to expand its operations in China with investment in both manufacturing and engineering facilities. The company will open a wholly-owned elastomer manufacturing facility in Suzhou, China, and a joint venture emission control engineering center in Shanghai. The company has also reached an agreement to increase its ownership share to 65 percent in its Beijing ride control joint venture.
Tenneco Aftermarket Pros and Distributor Partners Visit 1,427 So-Cal Shops in One Day
Hundreds of Tenneco Inc. North American aftermarket team members and warehouse distributor sales professionals recently hit the streets of Southern California, visiting 1,427 service dealer locations in one day. This was the first of several single-day ‘lightning strikes’ planned by Tenneco, designed to communicate to customers information on the company’s latest products and promotions.
Tenneco Hopes to Expand Expert Plus Membership with New Promotions and Premiums
Expert Plus, Tenneco’s installer marketing program, is targeting record membership in 2006 through an expanded range of trade and consumer sales promotions and business premiums. A promotional incentive and marketing program, Expert Plus enrolled more than 20,000 service dealer locations in 2005. The program is offered exclusively through the Monroe shocks and struts, Monroe brakes, Walker exhaust, DynoMax performance exhaust and Rancho performance suspension product lines.
WIX Filters Names Grand Prize Winners in First WIX Filters Lap Leader Award Contest
WIX brand filters has named the winners of its first-ever WIX Filters Lap Leader Award contest. The WIX Filters Lap Leader Award contest enables fans to be a part of the action. The WIX Filters Lap Leader Award is presented to the driver who leads the most laps during each race in NASCAR’s NEXTEL Cup, Busch and Craftsman Truck racing series. The online contest encourages fans to use their NASCAR knowledge in a weekly competition to predict which drivers will win the WIX Filters Lap Leader Award in each race. Fans who participate in the online contest compete for prizes including an all-expense-paid trip to Las Vegas Motor Speedway for the NASCAR NEXTEL Cup event.
Auto Woes Manufacture City’s Decline
Look at a map of Ypsilanti, MI, and draw your finger along Ford Street and over to the Ypsilanti Automotive Heritage Museum, home to obscure cars once built here. Or circle around to Factory Street and Ford Lake, a man-made invention created when Henry Ford brought the promise of hydropower and middle-class wages to the city in the 1930s.
Twenty-Seven New Products Receive AAPEX Awards
Twenty-seven companies that participated in this year’s Automotive Aftermarket Products Expo (AAPEX) New Products Showcase received awards for their innovative new products that enhance the driving experience. Awards were announced on Nov. 1, opening day of AAPEX in Las Vegas.
Tenneco to Expand on Walker Exhaust Brand Offerings
Tenneco will introducing nearly 300 additional Walker replacement exhaust assemblies, premium and standard mufflers and direct-fit catalytic converters. The Walker brand is a leading “one-stop” source of replacement exhaust and emission control products for domestic and import passenger vehicles.