MONROE, MI — Expert Plus, Tenneco’s installer marketing program, is targeting record membership in 2006 through an expanded range of trade and consumer sales promotions and business premiums.
A promotional incentive and marketing program, Expert Plus enrolled more than 20,000 service dealer locations in 2005. The program is offered exclusively through the Monroe shocks and struts, Monroe brakes, Walker exhaust, DynoMax performance exhaust and Rancho performance suspension product lines.
Featuring the theme “A Tradition of Innovation,” the 2006 Expert Plus program enables member shops and technicians to participate in Tenneco’s popular nationwide trade and consumer promotions while earning points toward any of hundreds of attractive premium items.
Expert Plus features several new member benefits in 2006, including higher points redemption values for qualifying sales of Tenneco products as well as availability of additional points for the new Monroe brakes product line. Members also receive an extensive package of point-of-sale merchandising tools, including the popular Monroe Reflex shock absorber counter stool, a Monroe Quick-Strut assembly ride height comparison chart, and a variety of other high-impact communication tools.
“We’re targeting a significant increase in membership based on the continued growth of our product offering and the popularity of our consumer and trade promotions,” said Sheryl Bomia, North American Aftermarket programs manager for Tenneco. “Expert Plus membership, combined with powerful promotions, helps drive sales of undercar products and services while enabling participants to earn great rewards.”
Each Expert Plus shop also receives access to a toll-free technical help line and the updated www.expert-plus.com Web site. Members can use this site to track and redeem program points and, through a training module, keep their employees up to date on undercar troubleshooting and service procedures.
Membership in the 2006 Tenneco Expert Plus program is $59.99 per business location.
For more information or to register for the 2006 Expert Plus program, please call program headquarters toll-free at (800) 603-6834 in the U.S. or send an email to [email protected] .
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