The Pulse: The Top Three Reasons Service Providers Become Loyal to a Parts Supplier
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) Installer Survey, we look at the qualities that make technicians loyal to their parts suppliers.
Car Care Council Women’s Board Announces 2007 Automotive Communications Award Recipients
LAS VEGAS – The Car Care Council Women’s Board (WB) announced the recipients of the 2007 Automotive Communications Awards (ACA). The winners were honored during the Women’s Board reception, which took place Tues., Oct. 30, at the Sands Expo Center during AAPEX. The Automotive Communications Awards are sponsored by the Women’s Board and supported by
Hankook Tire Signs Sponsorship Agreement with Corsa Motorsports
Hankook Tire Co. has signed on to be a sponsor and the exclusive tire supplier for Corsa Motorsports. Corsa will compete in the 2008 American Le Mans Series (ALMS) in the GT2 Class. ALMS is the premier road racing competition in North America. According to Hankook, the sponsorship within the series will be a showcase for Hankook performance tire technology and is the logical next step in the marketing and brand-building efforts to position Hankook as a market-driven technology-focused global brand.
Freudenberg-NOK General Partnership Acquires the Assets of Precision Industries
Freudenberg-NOK General Partnership acquired the assets of Precision Industries Corporation of Germantown, WI, a developer and manufacturer of specialized custom diaphragms. This acquisition provides Freudenberg-NOK with fabric reinforced diaphragm capabilities in North America, as well as on a global basis with its partners in Europe and Japan. Terms of the agreement were not disclosed.
R. L. Polk & Co. Expands Analytic Services
R. L. Polk & Co. is expanding its analytical services strength in two key areas which include the formation of an Advanced Analytics group led by Lionel Yron, and the expansion of the company’s Industry Analysis team. Lionel Yron has joined Polk as the director of advanced analytics to lead the newly formed Advanced Analytics group. In this role, Yron will oversee the design, development and delivery of Polk’s advanced analytical products and services. He and his team will proactively develop new means of delivering marketplace insight and intelligence to Polk’s customers.
Pamela Krebs Named Car Care Council Women’s Board ‘Aftermarket Woman of the Year’
The Car Care Council Women’s Board yesterday named Pamela Krebs, director, advertising and sales promotion for Robert Bosch Corp., as the fourth annual “Aftermarket Woman of the Year.” The announcement was made during the 2007 Women’s Board reception, which took place on Tuesday, Oct. 30, during the Automotive Aftermarket Products Expo (AAPEX) here in Las Vegas. The Car Care Council Women’s Board yesterday named Pamela Krebs, director, advertising and sales promotion for Robert Bosch Corp., as the fourth annual “Aftermarket Woman of the Year.” The announcement was made during the 2007 Women’s Board reception, which took place on Tuesday, Oct. 30, during the Automotive Aftermarket Products Expo (AAPEX) here in Las Vegas.
Ingenuity Welcome at Johnson Controls
Johnson Controls, Inc. (JCI) held a press conference yesterday evening at AAPEX to give aftermarket press and other attendees a better insight into the company’s automotive capabilities. JCI, previously a relatively quiet company, is now stepping into the spotlight through a new image campaign. Earlier this month, JCI unveiled a new logo, corporate slogan and advertising campaign designed to more effectively communicate its vision and better align its image and marketing efforts with the company’s current strategic direction. Using the tagline, “Ingenuity Welcome,” Johnson Controls is promoting itself as a diversified, multi-industrial company.
Capitol City Body Works Named 2007 CARQUEST Automotive Finishes Excellence Award Winner
Tommy Paul from Capitol City Body Works in Montgomery, AL, has been named the 2007 CARQUEST Automotive Finishes Excellence Award Winner. The award was presented Oct. 12 in Charlotte, NC. The CARQUEST Automotive Finishes Excellence Award is the highest honor a professional business owner can receive from CARQUEST. It seeks to recognize the top collision center businesses in North America that, through the course of everyday service excellence, exemplifies the professionalism necessary to build public understanding and respect for people working in the auto service industry today. It is an award that is not won, but earned.
Automotive Parts Associates Announces $1 Million Dollar Award Winner
Automotive Parts Associates, Inc. (APA) today at AAPEX presented BOSCH with an award recognizing an exciting achievement. During APA’s 2007 National Shareholders and Manufacturers Conference, BOSCH received $1 million in orders from APA Inc.’s WD shareholders in one afternoon. “This award was the first of its kind for APA and we wanted to show our appreciation and recognize BOSCH in front of the industry. That’s why we chose this time and venue to present the award to them,” said Dan Freeman, president and CEO of APA, Inc.
AASA Issues Special Report on Direct Importing, Launches Aftermarket Industry Image Campaign
LAS VEGAS, NV — The Automotive Aftermarket Suppliers Association (AASA) announced the first steps in its new aftermarket industry image campaign with the release of its Special Report, "Direct Importing: Do the Risks Outweigh the Reward?" at a news conference held yesterday at the Automotive Aftermarket Products Expo (AAPEX). "This AASA Special Report is the