Wix Filters Named to NASCAR Performance Product Line-Up
WIX Filters has received endorsement as an exclusive NASCAR Performance Partner. The launch of NASCAR’s Performance brand — targeting installers and consumers — provides automotive aftermarket products a point of difference in the highly competitive retail marketplace. NASCAR will promote the new NASCAR Performance Network through a marketing program that promotes vehicle maintenance and directs consumers to nearby service facilities. The network, which is housed on NASCAR.com, features a shop locator service for driving directions, store hours, services and certifications.
George Dettloff Appointed President of SKF’s North American Automotive Division
Chicago Rawhide Americas President George Dettloff has been appointed president of SKF’s North American Automotive Division, which manufactures seals and bearings for the automotive industry. In his new position, Detloff will oversee all of the division’s North American original equipment and aftermarket operations, including financial, sales, marketing, engineering and manufacturing. He assumes these new responsibilities in addition to his current position as president.
Dana and GETRAG Sign Joint-Venture Agreement with Volvo
A recently formed joint venture company between Dana and GETRAG has signed an agreement with Volvo Car Corp. (VCC) to purchase a 60-percent interest in VCC’s operations in Koping, Sweden. The resulting joint venture with VCC will be known as GETRAG All Wheel Drive AB, a Dana/GETRAG Co. The company will produce all-wheel-drive (AWD) and chassis systems and components for passenger cars and sport-utility vehicles.
Visteon Projects Profit After Losses
Visteon Corp. expects to earn a small net profit this year after losing at least $1.6 billion from 2001 to 2003, executives said Thursday. If Visteon turns a profit this year, it would be the first since 2000, the year the auto parts maker separated from Ford Motor Co. In a briefing for Wall Street analysts in conjunction with the North American International Auto Show, Visteon laid out its financial expectations for the first time in at least a year.
Former Urda Exec Forms New Aftermarket PR Agency
Kristen Simpson, former executive at Akron, Ohio-based PR agency Urda Co. (now Urda-Roberts), has launched Simpson Communications LLC. The new public relations agency, based in Shaker Heights, Ohio, will specialize in business-to-business communications for the automotive aftermarket. Simpson Communications will offer a full range of public relations services, including new product launches, press events, media relations, copywriting, strategic planning, event management and internal communications.
Tenneco Automotive’s Walker Brand Launches Program to Boost Shops’ Exhaust Margins
Tenneco Automotive, manufacturer and marketer of Walker exhaust products, has launched a new product marketing and merchandising initiative designed to help shops recapture lost margins. At the heart of the program is an all-new Walker premium replacement muffler – the Quiet-Flow3 – which the company says delivers the precise sound, fit and guaranteed durability that is preferred by owners of late-model domestic and import vehicles.
Brake Parts Inc. Names VP of Sales for Branded Products
Brake Parts Inc. has promoted Mike Fiorito to the position of vice president of sales – branded products. As part of its continuing focus on customer relationship management, the company is combining the leadership of its branded sales groups, according to Charlie Westmoreland, senior vice president of sales.
Tenneco Automotive Announces Executive Appointment, Establishes Commercial Vehicle Segment Business Unit
Lois Boyd has been appointed vice president and general manager of Tenneco Automotive’s commercial vehicle segment and global program management. In her new role, Boyd will be responsible for the company’s growth in the commercial vehicle business. She will direct efforts to leverage Tenneco’s global engineering and manufacturing strengths to expand the business with commercial vehicle customers and in new specialty markets.
SKF/CR Launches New Online Catalog
SKF/Chicago Rawhide has launched a new online catalog of bearings and seals for car and light truck applications. The online catalog is capable of searching by application, part number or by a manufacturers’ part number. Once a part is selected, a separate screen appears showing an image of the part, as well as the specifications and properties of the part. According to SKF, the online catalog offers the most up-to-date product information and also eliminates the use of printed materials.
GM Giving Away 1,000 Vehicles
General Motors has introduced a new “Hot Button” marketing program, the latest in a line of marketing initiatives aimed at reaching consumers more effectively. As part of the program, GM will hold the largest vehicle giveaway in history in a two-month period. Beginning on Jan. 5, GM is giving away 1,000 2004 vehicles. Consumers will have an opportunity to win one of 54 different GM vehicles including HUMMER H2, Cadillac CTS, Pontiac GTO, Saturn VUE, Chevy SSR, Buick Rainier, Saab 9-3 and GMC Envoy, simply by visiting a participating dealership and pushing the OnStar “Hot Button” in a specially designated vehicle.