Wix Filters Named to NASCAR Performance Product Line-Up - aftermarketNews

Wix Filters Named to NASCAR Performance Product Line-Up

WIX Filters has received endorsement as an exclusive NASCAR Performance Partner. The launch of NASCAR’s Performance brand -- targeting installers and consumers -- provides automotive aftermarket products a point of difference in the highly competitive retail marketplace. NASCAR will promote the new NASCAR Performance Network through a marketing program that promotes vehicle maintenance and directs consumers to nearby service facilities. The network, which is housed on NASCAR.com, features a shop locator service for driving directions, store hours, services and certifications.

GASTONIA, NC — WIX Filters has received endorsement as an exclusive NASCAR Performance Partner. The launch of NASCAR’s Performance brand — targeting installers and consumers — provides automotive aftermarket products a point of difference in the highly competitive retail marketplace.

NASCAR will promote the new NASCAR Performance Network through a marketing program that promotes vehicle maintenance and directs consumers to nearby service facilities. The network, which is housed on NASCAR.com, features a shop locator service for driving directions, store hours, services and certifications.

To learn more about Wix Filters, visit: www.wixfilters.com.

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