MCHENRY, IL — Brake Parts Inc. has promoted Mike Fiorito to the position of vice president of sales – branded products.
As part of its continuing focus on customer relationship management, the company is combining the leadership of its branded sales groups, according to Charlie Westmoreland, senior vice president of sales.
“This restructuring will enhance our ability to effectively anticipate and respond to customer needs and drive future sales growth,” said Westmoreland. “The new structure will result in all Raybestos and Aimco Brakes as well as all Spicer, McQuay-Norris and Perfect Circle chassis brand sales groups reporting to the newly created position of vice president of sales – branded products.”
Fiorito has been in the automotive aftermarket for 22 years and has experience in manufacturing, product planning, marketing and sales in all market segments. He joined Brake Parts Inc. in 1988, and has since held a variety of positions and responsibilities within the company. He has served as a district sales manager, product manager, manager of advertising and promotions, director of Raybestos and Spicer program distribution and retail sales, and vice president of key accounts.
For more information on Brake Parts Inc., go to: www.raybestos.com.
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