DETROIT — General Motors has introduced a new “Hot Button” marketing program, the latest in a line of marketing initiatives aimed at reaching consumers more effectively. As part of the program, GM will hold the largest vehicle giveaway in history in a two-month period.
Beginning on Jan. 5, GM is giving away 1,000 2004 vehicles. Consumers will have an opportunity to win one of 54 different GM vehicles including HUMMER H2, Cadillac CTS, Pontiac GTO, Saturn VUE, Chevy SSR, Buick Rainier, Saab 9-3 and GMC Envoy, simply by visiting a participating dealership and pushing the OnStar “Hot Button” in a specially designated vehicle. The company said no test drive or sales pitch is required. Participants will be told immediately if they are a winner. Chances of winning are one in 5,500.
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