Bridgestone Partners with Lamborghini on Supercar Run-Flat
OE

Bridgestone Partners with Lamborghini on Supercar Run-Flat

Bridgestone says the Dueler All-Terrain AT002 is the first supercar all-terrain tire featuring run-flat technology.

Bridgestone Americas has been chosen as the sole and exclusive tire partner for the new Lamborghini Huracán Sterrato, providing all-terrain and winter fitments for the all-terrain, super sports car equipped with a V10 engine and all-wheel drive powertrain.

The custom-engineered Bridgestone Dueler AT002 supercar all-terrain tire comes with Run-Flat Technology, which the tiremaker says is a “world-first” that keeps drivers going safely even after a puncture. The tire’s bespoke polymers, patterns and tire technologies have been developed to enhance the all-terrain capabilities of the Huracán Sterrato, Bridgestone says.

Developed and manufactured in Europe, the Bridgestone Dueler All-Terrain AT002 includes a new tire compound designed to optimize grip, with a specific shoulder integrated for additional grip in deep gravel and mud. Meanwhile, the tread pattern on the Bridgestone Dueler All-Terrain AT002 has also been optimized for the best possible handling and high-speed performance without compromise to off-road grip.

Steven De Bock, vice president consumer replacement and OE at Bridgestone EMIA, commented, “With the Dueler All-Terrain AT002, Bridgestone has created a bespoke tire that perfectly complements the high-speed all-terrain concept of the Lamborghini Huracán Sterrato. We’ve created a tire that is just as capable at high speeds on asphalt as it is when driving off-road, providing high-speed stability and off-road capability, rising to meet a completely different set of challenges on mud, gravel and demanding terrains.” 

You May Also Like

Vehicle Quality Trending in the Wrong Direction: JD Power

From cupholders and door handles to ADAS features, reported problems are rising at record levels.

The proliferation of technology in today’s vehicles might be coming at a cost.

According to J.D. Power’s 2023 U.S. Initial Quality Study, the number of problems per 100 vehicles (PP100) has gone up by a record 30 PP100 over the past two years – suggesting that quality is taking a backseat to innovation in the auto industry.

Japanese-Brand Automakers in US: $60.4B in Plants, 2.29M Jobs

New data highlights Japanese-brand automakers’ contributions to the U.S. economy and workforce.

Toyota Transforms Alabama Engine Plant with Clean Energy

Toyota, Toyota Tsusho America and Huntsville Utilities announce 168-acre solar project.

IIHS Strengthens Requirements for TOP SAFETY PICK Awards

Only 48 models qualify for 2023 awards thanks to stiffer requirements for headlights and side crash protection.

Magna Wins GM Battery Enclosures Business 

Magna will supply battery enclosures for the all-new 2024 Chevrolet Silverado EV.

Other Posts

Bridgestone Rolls Out Brand Refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus
Bridgestone’s Firestone Rubber Farm Receives Recognition

Bridgestone said its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition
Bridgestone HosePower Acquires Cline Hose & Hydraulics

The move is part of HosePower’s strategy to expand its hydraulic and industrial hose solutions and service operations.

Bridgestone-HosePower
Bridgestone to Showcase Customizable Suite at CES 2024

Bridgestone will return to the Consumer Electronics Show from Jan. 9-12, 2024.