Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) Installer Survey, we look at the qualities that make technicians loyal to their parts suppliers.
While product quality is always essential when it comes to vehicle repair, it still takes the human element to create loyal customers. According to IMR’s most recent Installer Survey, shop owners and technicians working in general repair shops cited the primary reasons they become loyal to certain parts suppliers. The survey revealed that the top three reasons technicians will keep going back to their first call are good prices (26%), availability (23%) and fast, consistent delivery (17%).
For more information on IMR and its research capabilities, visit IMR at http://www.industrialmr.com or call 800-654-1079.