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Mitchell 1 CRM Now Available with Prominent Aftermarket Shop Management Systems

Mitchell 1 announced that it has opened up its Customer Retention Marketing (CRM) program to work with non-Mitchell 1 management systems including NAPA Tracs, Alldata Service Center, R.O. Writer and others. Automotive repair shops will receive the same CRM benefits and support as Mitchell 1 Manager customers.

From Counterman.com: Why Buy Direct?

The phrase “buying direct” conjures up all sort of feelings in the aftermarket, both for repair shops and distributors. For me, those words bring to mind a primal desire to “cut out the middleman” and participate in the world of “deep discounts.” Wow, wouldn’t it be great to bump profit margins from resale parts from an average of 30 percent to more than 50 percent? Or wouldn’t it be even better to increase car count by undercutting our competitors by 10 percent on parts-intensive repairs like undercar or air conditioning services? The short answer is that if every small, independent automotive repair shop in the United States could “buy direct,” the playing field would be leveled and the service market would remain very much as it is now. But the question remains: Is there any advantage to buying direct?

Last Week at AAPEX: Berkowitz Honored for Lifetime Achievement

During AWDA’s general session Sunday evening, Aaron Berkowitz was presented with the Martin Fromm Lifetime Achievement Award. This very selective award recognizes individuals who, over the course of many years, have distinguished themselves through their commitment to, and high level of performance within, the motor vehicle aftermarket. Recipients of this award are considered to be “backbones” of the industry.

Federated Aloha Sweepstakes Winner Announced, More than 300 Additional Prizes Awarded

STAUNTON, VA – Bill and Darlene Palange, owners of Palange’s Automotive, a Federated Car Care Center located in North Ridgeville, OH, have been named grand prize winners of the inaugural Federated Auto Parts Aloha Sweepstakes. The Palange’s will receive an all-expense paid, seven-day Hawaiian cruise for two. “We are thrilled to award our grand prize

Last Week at AAPEX: Burkhart Awarded ‘Pursuit of Excellence’

At last Sunday night’s AWDA general session, Jon Owens from Babcox Publications presented the 2007 Pursuit of Excellence Award to Jay Burkhart, senior vice president, Global Aftermarket for Federal-Mogul Corp., based in Southfield, MI. Established in 1983, the award is presented annually to a member of AWDA in recognition of excellence in business performance and support for AWDA and its ideals.

Last Week at NACE: Most Influential Women Honored at Akzo Nobel Event

Five industry leaders were honored at the ninth annual Most Influential Women in the Collision Repair Industry Awards program held at the Wynn Las Vegas on Nov. 1. Kristen Felder of Little Rock, AR; Sheri Hamilton of Kansas City, MO; Delores Richardson of Montreal, Quebec; Elainna Sachire of Cortland, OH, and Donna West of Tukwila, WA, were honored at the 2007 Most Influential Women in the Collision Repair Industry award ceremony. Collectively, their careers represent more than 100 years of experience and demonstrate influence in many aspects of the industry, including shops, suppliers, associations, consulting and automotive insurers.

Raybestos Brand Brakes Launches e-Select Catalog System

Raybestos has launched a new electronic catalog system designed to make searching for the right part a little less tedious. Raybestos brand brakes’ e-Select catalog system condenses the entire Raybestos brand brakes catalog into a constantly updated computer program to instantly allow jobbers and technicians the ability to find part numbers for all Raybestos brand brake products.

Goodyear Reports Record Third Quarter Results

AKRON, OH — The Goodyear Tire & Rubber Co. reported record third quarter sales of $5.1 billion, up 3 percent from last year, offsetting lower volumes with higher prices and a richer product mix. Improved pricing and product mix in all five business units drove revenue per tire up 7 percent over the 2006 quarter.

The Week in Review

By Amy Antenora The Week in Review offers a snapshot of the most highly read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, click on any of the dates listed at the bottom of

The Pulse: The Top Three Reasons Service Providers Become Loyal to a Parts Supplier

Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) Installer Survey, we look at the qualities that make technicians loyal to their parts suppliers.