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IP and Trademark Protection in the Global Marketplace

Fred Rocafort, attorney with Harris Bricken, talks strategies for prioritizing IP and trademark protection globally.

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GlobalAutoIndustry.com’s latest Audio Interview “IP and Trademark Protection In The Global Marketplace” features Fred Rocafort, a former diplomat who joined Harris Bricken after more than a decade of international legal experience, primarily in China, Vietnam and Thailand. His wide range of experience includes starting and operating his own business in Asia, working as an in-house counsel for a Hong Kong-based multinational, as well as many years as a State Department official, providing a client-centric perspective to his legal work. In addition, he is a regular contributor to the award-winning China Law Blog.  

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In the 23-minute audio interview, Rocafort discusses these questions:

  • Why is IP and trademark protection important in the first place for businesses?
  • From the perspective of an American or Western company, does doing business internationally change IP and trademark considerations?
  • Few companies have an unlimited budget for IP and trademark protection – how should businesses prioritize IP and trademark protection strategies if they are expanding into several overseas markets at the same time?
  • Has the COVID-19 pandemic had an impact on IP and trademark protection?
  • What are some of the specific steps that companies can take to protect their IP and trademarks overseas?

Click here to listen to the audio interview.

About Fred Rocafort

Fred is a former diplomat who joined Harris Bricken after more than a decade of international legal experience, primarily in China, Vietnam, and Thailand. His wide range of experience includes starting and operating his own business in Asia, working as an in-house counsel for a Hong Kong-based multinational, as well as many years as a State Department official, providing a client-centric perspective to his legal work. Fred co-hosts Harris Bricken’s weekly Global Law and Business podcast, which covers legal and economic developments in locales around the world to decipher global trends in law and business with the help of international guests. In addition, Fred is a regular contributor to the award-winning China Law Blog and the award-winning Canna Law Blog.

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Fred began his career overseas as a U.S. vice-consul in Guangzhou, China, adjudicating thousands of visa applications and advocating for fairer treatment of American companies and citizens in China and for stronger anti-counterfeiting enforcement. After entering the private sector, Fred worked at a Shanghai law firm as a foreign legal advisor and later joined one of the oldest American law firms in China. He also led the legal team at a Hong Kong-based brand protection consultancy, spending most of his time out in the field, protecting clients against counterfeiters and fraudsters from Binh Duong to Buenos Aires.

Fred is an ardent supporter of FC Barcelona—and would be even in the absence of Catalan forebears who immigrated to Puerto Rico in the mid-1800s. An avid explorer of Hong Kong’s countryside, he now spends much of his free time discovering the Pacific Northwest’s natural charms.

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About GlobalAutoIndustry.com

GlobalAutoIndustry.com is the leading business intelligence source for the worldwide automotive industry, connecting OEMs, OE suppliers, aftermarket and automotive technology companies with the resources to effectively do business internationally.

Publishing across multiple digital channels, www.GlobalAutoIndustry.com, produces informative content that helps industry executives uncover insights, solutions and strategies focused on doing business in the world’s top automotive markets.

Our flagship Audio Interview series and eJournal newsletters address important business and operational challenges for industry professionals. Published weekly and syndicated through leading industry media partners, our content has a distribution audience of over 1 million automotive professionals worldwide.  The Interviews are syndicated through WardsAuto (US), aftermarketNews (US), ETAuto (The Economic Times of India), TU Automotive (UK), MEXICONOW, BORDERNOW, and HORSEPOWER (Mexico).

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