Valvoline Global Launches Mechanics Month Campaign

Valvoline Global Launches Mechanics Month Campaign

The 5th-annual campaign is designed to support and celebrate the value of mechanics around the world.

Valvoline Global announced it will launch its 5th-annual Mechanics Month in March, a campaign to support and celebrate the value of mechanics around the world.

This first-of-its-kind program has gained significant traction since Valvoline launched its Mechanics Month initiative in 2020, the company said. Participation has grown from 15 countries to more than 62.

This year, Mechanics Month will be centered around the theme Mechanics Make the World Better, spotlighting the global impact of mechanics across independent shops, dealerships and car modifiers in numerous countries worldwide. These industry specialists will be celebrated with advertising and social media spotlights. In addition, throughout various regions around the world, scholarships and apprenticeships will be awarded, according to Valvoline Global.

As the Official Lubricant Partner of the Aston Martin Aramco Formula One Team, Valvoline said it will collaborate with the AMF1 team to heighten appreciation for mechanics and enhance consumer awareness of the Valvoline brand through activation and content creation. Part of this will include showcasing the mastery and craftsmanship of mechanics working on Grand Prix practice tracks around the world – highlighting how mechanics not only make the world better but also make it faster.

“Valvoline Global is excited to celebrate our fifth Mechanics Month, where we honor mechanics worldwide,” said Laura Wright, director of global brand equity. “Our trusted mechanics play a pivotal role in our journeys. They ensure our travels aren’t limited to just getting from one place to another; rather they open us up to exploring boundless horizons and creating memorable adventures far and wide.”

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