Campaign Archives - aftermarketNews
Valvoline Global Launches Mechanics Month Campaign

The 5th-annual campaign is designed to support and celebrate the value of mechanics around the world.

Valvoline Global Operations Launches Mechanics Month Campaign
NABC, PPG Launch Distracted Driving Awareness Campaign

NTT IndyCar Series driver Josef Newgarden will help raise awareness about one of the leading causes of traffic collisions.

2022 AWDA Aftermarket Challenge Underway

The annual campaign raises funds for scholarships and programs that strengthen the aftermarket through education.

ASE Education Foundation Partners on 10 Training Scholarships
ATD Increases Commitment to the Gary Sinise Foundation 

ATD and Tire Pros are working together to raise $1.5 million for the Foundation through its “Summer for Heroes Giving Campaign.”

Royal Purple Launches New Branding Campaign

The brand is positioned to be a driving force in the high-performance synthetics category.

NABC, PPG Campaign to Raise Distracted Driving Awareness

PPG will work with NABC and utilize the star power of Josef Newgarden, a two-time INDYCAR Champion on the campaign.

Lucas Oil Partners with Medal of Honor Museum Foundation

To be located in Arlington, TX, the museum will pay tribute to the fewer than 4,000 individuals who have earned our nation’s highest military award.

ROUSH Enterprises Launches New “Leave A Dent” Campaign

The company seeks motivated individuals to join Team Roush for several different opportunities that interest them.

TechForce Foundation Launches New ‘Because I’m A Tech’ Campaign

According to Jennifer Maher, CEO and executive director of TechForce, “Today’s techs are well paid, highly skilled, hands-on problem solvers who are not burdened by massive school debt like their four-year school counterparts. As we change the outdated image of this profession, we can get more students interested in becoming technicians.”

Cooper Tire And Launch National Tire Safety Campaign

The “Pump It Up” campaign, which will be active through Sept. 30, encourages teens and young adults to learn how to check tire pressure, tread depth and overall tire condition to stay safer on the road.

Power Tool Institute Launches Campaign To Promote Safe Lithium-Ion Battery Usage, Reduce Risks

The Power Tool Institute’s “Take Charge of Your Battery” campaign describes ways to reduce risks by choosing batteries from the original power tool manufacturer, as well as how to properly store and transport the batteries to limit risks.

Pennzoil Launches New Ad Campaign With Multiple Motorsports Personalities

The campaign highlights professional motorsports drivers who have “Made the Switch” and rely on Pennzoil Synthetics for protection and performance in their cars.