Ford and SEMA Partner for All-Female Bronco Build
The build began the week of July 18 and will be completed in late October – just before the SEMA Show in Las Vegas.
5 Minutes With ITW’s Valerie Rothermel-Nelson
Get to know Valerie Rothermel-Nelson, strategic marketing director for ITW Evercoat.
Kim Manson
What is the proudest accomplishment of your career, thus far? The proudest accomplishment of my career has been leading the Mevotech marketing team and accelerating the growth and expertise of the department. Building upon Mevotech’s solid marketing foundation, I’ve headed a keen and creative team to greatly expand our reach, increase our output, optimize our digital
SEMA and Ford Collab on All-Female Vehicle Build
The SEMA Businesswomen’s Network will embark on an all-female vehicle build in partnership with Ford’s Bronco brand.
Jill Schafer, Marketing Communications Manager, Mitchell1
The aftermarket, according to Jill Schafer, is collectively made up of a group of lifetime learners due to the constant progression and technological advancement that occurs every day. “This constantly evolving industry keeps you on your toes because there is always more knowledge to acquire,” said Schafer. “No one knows everything. I know I am
Dawn Blasch, Human Resources Director, MAHLE
This industry, according to Dawn Blasch, is the place to be if one is looking to experience endless growth and opportunities for improvement. With the mentality that she has a lot to teach, and yet a lot to learn, Blasch is extremely grateful for the moments of education and growth during her career “Networking is
5 Minutes With Vintage Air’s Allison Chisenhall-Harding
When she’s not optimizing production at Vintage Air, you can find Chisenhall-Harding cruising in her ’57 Chevy Corvette.
2021 SEMA Hall Of Fame Inductees Announced
Jessi Combs, Rick Love, Bob Moore and Carl Schiefer join elite group of pioneers and legends.
Kathleen Schmatz
Kathleen Schmatz, who retired as president and CEO of the Auto Care Association in 2015 after 13 years with the association, launched her career in the aftermarket at Babcox Media. Schmatz says she started as a “low-level editor” for Tire Review, later convincing leadership to let her create a marketing department at the company. She
Beth Skove
Beth Skove has seen a lot of positive change for women in the aftermarket during her 30 years in the industry. “The industry has become much more diverse than it was when I first started. I was literally one of three women in the tool industry for the first 10 or 20 years of my
