Honeywell Consumer Products Group Announces Winners of Autolite Loyalty Program
Honeywell Consumer Products Group’s Autolite team has announced the winners of its annual Autolite Premium Loyalty Program Counterperson and Installer Sweepstakes – an incentive program designed to promote the sales of Autolite branded spark plugs and ignition wire products among counterpeople and installers.
Monroe ‘Safe All-Around’ Campaign to Reward Consumers for Getting New Shocks and Struts
Tenneco Automotive’s Monroe brand is backing its 50,000-mile ride control service recommendation with a promotion that will reward qualifying consumers with comeback certificates valued up to $80 and entries into a grand-prize sweepstakes.
Affinia Under Vehicle Group Announces New Raybestos and Spicer Brand Promotions
The Affinia Under Vehicle Group has unveiled two new promotions for its Raybestos and Spicer brands. The Raybestos brand Spring Brake 2005 Professional Service Dealer promotion will run April 1 – June 30. The Spicer Professional Grade Chassis Spring Into Summer promotion and sweepstakes is also available April 1 – June 30. Both promotions offer professional service dealers the opportunity to win great prizes.
Bosch Launches Online Consumer Promotion for 20th Anniversary of its Platinum Spark Plug
Bosch has launched a major national online consumer promotion centered around the 20th anniversary of the its platinum spark plug. The Bosch Online Platinum 20th Anniversary Sweepstakes & Rebate offers motorists a 60 cents per plug rebate and a chance to win a $2000 Visa Gift Card when they purchase Bosch Platinum spark plugs.
Tenneco Launches Ready2Race Promotion
Selling Monroe shock absorbers and Walker exhaust products can earn service technicians a slew of prizes, including a chance in the NASCAR Total Pit Crew Experience sweepstakes, in Tenneco Automotive’s Ready2Race promotion in March.
CTNA Drops Sponsorship of Continental Tire Bowl; Meineke Takes Over Sponsorship
Continental Tire North America (CTNA) has dropped its sponsorship of the Continental Tire Bowl, ending a three-year run as title sponsor after its contract with Raycom Sports ended Dec. 30, 2004. The Continental Tire Bowl, held in CTNA hometown of Charlotte, N.C., had been a showcase promotional event for the tiremaker. Meineke Car Care Centers, also based in Charlotte, signed on to take over title sponsorship of the event, which has been renamed the Meineke Car Care Bowl. Financial terms of the three-year contract were not disclosed.
Corteco Announces Second Edelbrock Engine Winner
Vic Edelbrock, Jr., president and CEO of Edelbrock Corp., joined with Corteco at the Performance Racing Industry Show in Indianapolis last month, to draw the name of the second winner in the first Edelbrock Engine Sweepstakes.
Federal-Mogul to Give Away Classic Chevrolet El Camino SS Through 2005 Training Promo
The Federal-Mogul Technical Education Center (TEC) will give away a 1966 Chevrolet El Camino SS with a “numbers-matching” engine and rare package of factory options to an engine rebuilder, professional technician or parts counterperson through its 2005 Federal-Mogul Training Excellence Sweepstakes. Any qualified aftermarket professional may enter the sweepstakes by enrolling in a 2005 TEC training workshop or field clinic, or by contacting TEC for course information. There is no entry fee or enrollment requirement. The Training Excellence Sweepstakes drawing will be held in mid-December 2005.
Raybestos to Launch New Marketing Programs in 2005
Brake Parts Inc. has planned a year full of new marketing programs for 2005 for its Raybestos brand brake line. Plans include a variety of new promotions designed for professional installers, a continued commitment to motorsports and participation in the new Aftermarket Rewards program.
Corteco ‘Seal the Deal’ with Edelbrock
Corteco USA has announced that it will give away Edelbrock performance engines in a special promotion. “We’ll have two separate drawings,” said Pat Lynch, Corteco’s manager of product marketing. “The first will be at the AAPEX Show in Las Vegas on November 3 and the second will be at the PRI Show in Indianapolis on December 10.”