Office Depot, NASCAR and Carl Edwards Team Up to Spotlight on Small Business Owners
Looking for a unique way to promote your business? Office Depot, the Official Office Products Partner of NASCAR, is offering small business owners a rare opportunity to capitalize on both the huge popularity of driver Carl Edwards and the incredible marketing power of NASCAR. Office Depot customers have a once-in-a-lifetime chance to be named the “Official Small Business of NASCAR” courtesy of Office Depot. One lucky small business will win the rights to have its company name and logo emblazoned on the No. 99 Office Depot Ford Fusion driven by NASCAR superstar Carl Edwards for the final 25 races of the 2006 NASCAR NEXTEL Cup Series season.
Sunnen’s Jimmy Moss Loses Cancer Battle
Jimmy Moss, the popular Sunnen salesman in North Carolina and South Carolina, died Feb. 6, after a six-month battle with cancer. Moss, 59, was with Sunnen for more than 21 years and was well-known throughout the engine building industry.
Executive Interview with Bruce Johnston, Brand Manager, WIX Filters
Every other week, aftermarketNews offers an interview with high-profile individuals in the automotive aftermarket. We give executives free reign to express their views on anything from the state of their corporations to recent legislative news to future trends in their niche markets. Here you see what matters to the newsmakers themselves. This week, we hear from Bruce Johnston, brand manager for WIX Filters. Join us as we talk with Johnston about branding strategy, motorsports marketing and other keys to the success and longevity of the WIX brand.
Brake Parts Inc. Launches Raybestos Brand Brakes ‘Race to Win’ Promotion
Brake Parts Inc. has announced the Raybestos brand brakes “Race to Win” promotion, for technicians and counter people. The promotion offers customers the chance to win thousands of prizes instantly and a grand-prize trip for two to the 2006 NASCAR NEXTEL Cup Series Allstate 400 at the Indianapolis Motor Speedway. The “Race to Win” promotion, which runs through April 15, builds on the company’s motorsports involvement, encouraging customers to accelerate sales of Raybestos brand premium brake pads during the promotion period.
Intellectual Property Protection Slated for Discussion at Heavy Duty Dialogue
Top legal experts in intellectual property rights protection will present a global perspective on this growing problem in the heavy-duty industry at Heavy Duty Dialogue ’06 on Jan. 23, 2006, at The Mirage in Las Vegas.
ACDelco “Extreme Garage” Tour Makes Appearance in Las Vegas This Week
The ACDelco “Extreme Garage,” an interactive display housed in an impressive 53-foot trailer, will make its appearance at the Hard Rock Hotel in Las Vegas on Thursday, Oct. 20, in anticipation of the ACDelco Las Vegas NHRA Nationals this coming weekend.
Hankook Tire America Corp. Awards Grand Prizes in Ventus Tire “Getaway” Giveaway
Hankook Tire America Corp. has selected four Grand Prize winners in Hankook’s Ventus Tire “Getaway” Giveaway. The online promotion ended May 31, 2005. The response was greater than anticipated, and in the end four winners were selected at random to receive a $5,000 gift certificate to a select Four Seasons Hotels & Resorts destination in the U.S. or Puerto Rico, plus first-class, round-trip airfare for two to their chosen location.
Executive Interview with Duane Miller, Executive Director of GM Service and Parts business channels – GM Service and Parts Operations (SPO)
This Executive Interview features Duane Miller, who is the Executive Director of GM’s Service and Parts business channels (GM Service and Parts Operations [SPO]). Miller was appointed to his position back in April 2005. He took time from his busy schedule to discuss with AftermarketNews.com his new responsibilities, the outlook of ACDelco going forward and how “Real Car Guys” know ACDelco.
Rancho Celebrates 50th Anniversary with Summer Promotion, Chances to Win iPod, Ford F-150
Enthusiasts can now earn fun and exciting premiums – including an Apple iPod Shuffle – through the purchase of qualifying Rancho products in the “Rancho’s Turning 50” promotion during the month of June. Participants also are entered into the grand-prize sweepstakes for the 2004 Rancho Ford F-150 project vehicle giveaway.
APA Honors Bosch, KYB and Wagner Brakes at Annual Conference; 20 New Members Named
The Automotive Parts Associates (APA) made several announcements today, adding to the coverage aftermarketNews and Counterman magazine provided from APA’s Annual Shareholders/Manufacturers’ Conference held March 11-12 in New Orleans. During the conference, the program group recognized manufacturer and member achievements for the year. Also at the conference, APA announced record-setting membership growth. Twenty new WD member shareholders were introduced.