Dupont Teflon Car Care Products Marks Strong First Year with Events at Key NASCAR Race
An automotive technician from Reading, Pa., will meet NASCAR Nextel Cup driver Jeff Gordon, and the DuPont Teflon Car Care brand will be featured on Gordon’s No. 24 Chevrolet as the new line of car care products celebrates its successful first year during Saturday’s UAW-GM Quality 500.
NASCAR Targets Younger Fans Through Cartoons
With its influence and popularity growing stronger everyday, NASCAR is now looking to create a new audience of younger fans. NASCAR has teamed up with the Cartoon Network to develop the ‘NASCARtoon Racing’ brand, a customized on-air and online campaign sponsored by Kellogg’s. The new brand is designed to engage young fans through the familiarity of their favorite Cartoon Network characters.
SKF/CR Awards Performance Mustang Through its Pole Position Program
SKF/Chicago Rawhide recently announced the winner of its Pole Position Grand Prize Give away at a special event in St. Paul, Minn. Don Konsela, Sr., an Arkansaw, Wis., resident, drove home in a 2004 Stage 3 Roush Performance Mustang.
Pep Boys Remodels Stores, Adds New Brands and Product Categories
Yesterday, Pep Boys celebrated grand re-openings at five newly remodeled stores in Jacksonville, Fla. The re-openings — which featured special retail and service promotions, ribbon-cutting ceremonies, remote radio broadcasts and a market-wide sweepstakes promotion — are part of a major “retail renewal” initiative that the company has undertaken.
Alan Jackson and NAPA BRAKE and CHASSIS Team Up to Take Seven Winners for an Extreme
The NAPA BRAKE and CHASSIS Extreme “Drive” promotion will reward seven regional service dealers with an all-expense paid trip to an Alan Jackson concert where they will meet the country superstar backstage. One of the seven concertgoers will have their name drawn from Alan’s hat and win the Extreme “Drive” grand prize: a Jeep Wrangler, a Bass Boat, a Ford F150 and a $1,000 Cabela’s Gift Certificate with a combined value of more than $60,000.
ChevronTexaco Celebrates 100th Anniversary of Havoline Brand
ChevronTexaco Global Lubricants is launching a year-long program to celebrate the 100th anniversary of the Havoline brand. As part of the centennial celebration, ChevronTexaco said it is investing in numerous marketing programs and consumer promotions to drive the Havoline name in 2004, including sponsorship of the U.S. Olympic Team competing in the 2004 Athens Summer Olympic Games, retro product packaging and a sweepstakes with a grand prize of $1 million.
Brake Parts Inc. Launches Raybestos Spring Brake 2004 Promotion
Brake Parts Inc. has announced its plans for the Raybestos Spring Brake 2004 promotion, which will run April 1 through June 30. When professional service technicians purchase an open stock order of superior quality Raybestos brand brakes from their participating WDs, they will have the opportunity to choose from a variety of premium items by redeeming points, as well as receive entry forms for the 2004 Spring Brake sweepstakes.
Walker Exhaust Announces Special Spring Trade Promotion
Walker Exhaust is offering a special spring trade promotion that enables undercar professionals to earn $25 gift cards, be entered into weekly $500 cash giveaways and participate in a sweepstakes drawing for a premium home theater system.