Yokohama Tire Corp. Names Robert Harrelson VP Of Human Resources And Administration
Prior to joining YTC, Harrelson was a senior director of human resources for Dr. Pepper Snapple Group North America and Mexico. He also was the senior director of human resources – supply chain for United Parcel Service.
Yokohama Tire Corp.’s ‘Home Team Pride’ Consumer Promotion Kicks Off With Three NFL Teams
Promotion, designed to increase traffic at dealers, runs through Oct. 13 with the Chicago Bears, New England Patriots and Indianapolis Colts.
Yokohama Tire Corp. Sponsors Three Teams For 2013 Football Season
Indianapolis Colts join the New England Patriots and Chicago Bears on the tire maker’s NFL roster.
Fans Can Score With Yokohama Tire Corp.’s New Baseball Promotions
Now through July 7, the tire maker is offering a “Home Team Pride” jersey promotion with the Cincinnati Reds and a “VIP Experience” with the New York Yankees.
Yokohama Tire Corp. Announces Three Corporate Promotions
Takayuki Hamaya, chief operating officer at Yokohama Tire Corp. (YTC), has announced three promotions in the organization, effective May 1. Tom Masuguchi
Yokohama Tire Corp.’s ADVANTAGE Associate Dealer Program Celebrates 10-Year Anniversary
To commemorate the milestone, the tiremaker is offering a double cash rewards promotion.
Yokohama Tire Corp. Establishes New Subsidiary In Mexico
Yokohama Tire Mexico to provide sales and logistics advantages, company says. Yokohama Tire Mexico, or YTMX, will be headed by 45-year tire veteran Gary Nash, who has been appointed president of the new company. Nash previously was vice president of YTC’s OTR sales, where he will now take on the new title of executive adviser to OTR sales and marketing.
Yokohama Tire Corp. Announces Corporate Strategic Management Changes
Hikomitsu Noji named CEO, effective May 1.
Yokohama Tire Corp.’s New Ultra Wide Base TY517 Commercial Tire Earns EPA SmartWay Verification
Yokohama now has nine “green” commercial tires. They will be on display in booth No. 14124 at the Mid-America Trucking Show, March 21-23 in Louisville, Ky.
Yokohama Tire Corp. Sponsors The LA Auto Show For Seventh Consecutive Year
Yokohama – the “Official Tire of the LA Auto Show” – “will have branding visibility during the two-week show, which draws about a million consumers,” said Alan Holtschneider, Yokohama manager, advertising, promotions and events.