FULLERTON, Calif. — For the seventh straight year, Yokohama Tire Corp. is a major sponsor of the upcoming Los Angeles Auto Show, Nov. 30-Dec. 9 at the LA Convention Center.
Yokohama – the “Official Tire of the LA Auto Show” – “will have branding visibility during the two-week show, which draws about a million consumers,” said Alan Holtschneider, Yokohama manager, advertising, promotions and events. “There will be major Yokohama signage and ‘stairgraphics’ throughout the convention center. Plus, we are the title sponsor of the Yokohama Media Center.”
Holtschneider said the L.A. Auto Show – the first major auto event of the season – attracts a huge consumer following, as well as key influencers within the automotive industry and prominent media, including scores of international reporters. “It’s a great place for us to promote our line of tires, especially groundbreaking products like our orange oil-infused AVID Ascend.”
Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corp. is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information, visit www.yokohamatire.com.
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