FULLERTON, Calif. – Yokohama Tire Corp. is marking the 10-year anniversary of its ADVANTAGE consumer dealer awards program. To celebrate the milestone, the tiremaker is offering a double cash rewards promotion through which dealers can earn up to 12 percent in cash on their consumer tire purchases from their designated distributors. The promotion runs now through June 30.  
 
“When ADVANTAGE was created by Yokohama a decade ago, it became the benchmark by which many subsequent associate dealer programs in the industry were modeled, ” said Ken Hsu, Yokohama manager, dealer programs. “We forged an innovative partnership with both our distributors and their dealers. This unique platform directly rewarded the dealers with incentives based on Yokohama brand purchases through designated distributors."
 
According to Hsu, ADVANTAGE offers cash rebates on all Yokohama consumer products, uncapped advertising co-op, travel rewards, outdoor signage, education and point-of-sale support. In addition, the program is managed easily with a customized website that tracks performance progress and reward earnings.
 
For details on the ADVANTAGE Associate Dealer Program, call 1-800-423-4544.