Yokohama Tire Corp. Promotes Takayuki Hamaya To COO
Takayuki Hamaya has been promoted to COO of Yokohama Tire Corp., effective Nov. 19. He also will retain his position as company executive vice president and CFO.
Yokohama Tire Corp. Debuts New iPad App for Commercial Tire
The Yokohama Commercial Tire Navigator app is available for free on iTunes.
X’s and O’s Mark New Yokohama Tire Corp. TV Commercial
The highly choreographed ad was shot at the San Bernardino International Airport and features a wide range of vehicles shod with Yokohama tires, ranging from a Lamborghini Gallardo Superleggera to an 800-horsepower off-road truck. The high-performance machines are lined up in a football formation, much like a coach would diagram an X’s and O’s play. Suddenly, the game is set afoot with a message of, “Pioneering technology to produce the best performing tires in the world is all part of our game plan.”
Yokohama Tire Corp.’s Orange Oil Tire Technology to be Highlighted at the Museum of Science, Boston
The two-year exhibit starts in fall 2011 and will feature BluEarth-1, Yokohama’s next generation eco-friendly tire that utilizes oil from orange peels to reduce use of petroleum.
Yokohama Tire Corp. Gears Up for 2011 Motorsports Program
Tiremaker will continue with teams in off-road and ALMS, plus “eco-racing” in the GT3 Challenge and GTC series.
Yokohama Tire Corp. Announces Strategic Management Promotions
Dan King named senior vice president of sales and marketing; Thomas Masuguchi named vice president and controller.
Yokohama Tire Corp. Teams with ‘Blue Planet’ Award Winner to Plant 500 Trees in California
“Yokohama Forever Forest” global project comes to Orange County facility today.
Yokohama Tire Corp. to Adjust Consumer Tire Prices
Price increases on consumer tires to take effect Dec. 1.
Yokohama Tire Corp. Launches ‘SmartSolution’ Communication Campaign
New campaign aimed at commercial tire dealers, fleet owners and truck operators focuses on smart tire investment.
Yokohama Tire Corp.’s New ‘Tire Tips’ Educational Video Focuses on How to Choose a Truck/SUV Tire
Latest segment features off-road racing champions Cameron and Heidi Steele.