Yokohama Tire Corp. Kicks Off ‘Home Team Pride’ Jersey Promotion with Los Angeles Angels Baseball
Yokohama’s sponsorship agreement includes a combination of signage in the Angel Stadium outfield and behind home plate, which is visible on over 70 home games shown in the Los Angeles market.
Yokohama Tire Corp. Releases Second Educational Video
New ‘Yokohama Tire Tips’ online segment focuses on how to read the sidewall of a tire and is again hosted by off-road racing champion Cameron Steele.
Yokohama Tire Corp. VP and COO Jim MacMaster to Retire in June
The 39-year tire industry veteran and former Rubber Manufacturers Association chair will step down after three decades of management at Yokohama. During his 30-year tenure at Yokohama — the U.S. flagship for Tokyo, Japan-based Yokohama Rubber Co. (YRC) — the organization grew from a $30 million company to nearly $1 billion and is now the seventh largest tire manufacturer in the world.
Yokohama Tire Corp. Continues OE Program with Two Toyota Fitments
Geolandar G96B comes standard on 2010 4Runner, AVID S33D is original equipment third-generation Prius.
Yokohama Tire Corp. Celebrates 40th Anniversary in U.S.
Today, the company asserts its technological strengths more than ever to make highly advanced products while protecting the environment, according to Takao Oishi, YTC president and CEO.
Yokohama Tire Corp. Continues Pro and College Football Sponsorship Programs
For third consecutive year, consumer and dealer promotions planned with Cleveland Browns, Baltimore Ravens, UCLA and USC.
Yokohama Tire Corp. Named EPA SmartWay Partner
Yokohama’s new partnership status is in the “shippers” category, which means that the company ships more than 50 percent of its products on SmartWay-certified transport carriers.
Yokohama Tire Corp. Announces Organizational Changes
MacMaster named chief operating officer; Quinn promoted to vice president, operations.
Yokohama Tire Corp. Names New President
Yokohama Tire Corporation (YTC) has announced changes in senior management roles and responsibilities, which will be effective April 1. Norio Karashima, current president and CEO of YTC, will return to Yokohama Rubber Co. (YRC) corporate headquarters in Japan to assume an increase in responsibilities. As managing corporate officer, Karashima will be based in Tokyo, where he will take on global responsibility over YRC’s Off-the-Road Tire and Aircraft Tire Division, Tire Logistics Division, and as general manager of Tire Planning Division. He will also retain his duties in charge of Tire North America Business Department and as president of Yokohama Corporation of America.
President of Yokohama Tire Corp. Steps Down; New Leader Steps Up
Yokohama Rubber Co., the parent company of Yokohama Tire Corp, announced that, pending final approval of a general shareholders meeting, Koji Ikawa will resign from his position as managing director of Yokohama Rubber Co. and as president and CEO of Yokohama Tire Corp, effective June 29. Ikawa will remain chairman of Yokohama Tire Corp.