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Yokohama Tire Corp. Announces Organizational Changes

YTC President Jeff Barna has been promoted to CEO.

Keystone Automotive Operations, Yokohama Tire Corp. Offer New Rewards Program For Jobbers

The Yokohama Off-Road Tire Experience (YOTE) Rewards Program is an ongoing opportunity, permitting jobbers to sign up during any sales quarter with special quarterly goals that offer a variety of sales credits, collateral promotional items and complementary point-of-sale materials.

Yokohama Tire Corp. Names 4 New Vice Presidents, New Senior Director

“As we continue to build upon our success, we felt this was the right time to broaden their management responsibilities through stronger leadership roles, while providing them the opportunity to contribute further to our growth,” said Jeff Barna, president of Yokohama Tire Corp.

Yokohama Tire Corp. Announces 3 Major Corporate Changes

These new appointments include the positions of chairman, CEO and president.

Yokohama Tire Corp. Announces Organizational Changes

Andrew Briggs (pictured) has been named vice president of marketing and product management. Briggs, who will report to Jeff Barna, YTC’s chief operating officer, replaces Fred Koplin, senior director of marketing and motorsports, who has retired.

Yokohama Tire Corp. And KaBOOM! To Build New Playground

This is the third playground-build collaboration between YTC and KaBOOM! The first two were built in Southern California and Rockland, Massachusetts.

Yokohama Tire Corp. Names Rick Alonzo As Senior Director Of Supply Chain And Logistics

“Rick brings more than 20 years of experience in supply chain management, logistics and procurement and is well-versed in leading large multi-site distribution centers,” said Jeff Barna, Yokohama chief operating officer.

Yokohama Tire Corp. Sponsoring 3 US Spartan Athletes For The 2017 Race Season

Spartan Pro Team competitors Faye Stenning and Robert B. Killian Jr. will join amateur athlete Laurel Shearer in representing Yokohama at Spartan Races across the country.

Yokohama Tire Corp.’s Vice President Of Sales Leaves Company

Rick Phillips, longtime tire industry veteran, is leaving Yokohama Tire Corp. after almost two decades to pursue other opportunities.

Yokohama Tire Corp. Donates Bicycles To Local Boys & Girls Club

The 20-inch Huffy bikes were part of a team-building exercise that capped a four-day event. Twelve Yokohama teams assembled the bikes from scratch and were awarded points and medals based on their sales presentations to a panel.