Yokohama Tire Corp. Gears Up for 2011 Motorsports Program - aftermarketNews

Yokohama Tire Corp. Gears Up for 2011 Motorsports Program

Tiremaker will continue with teams in off-road and ALMS, plus "eco-racing" in the GT3 Challenge and GTC series.

FULLERTON, Calif. – From rugged desert terrains to legendary tracks such as Sebring International Raceway, Yokohama Tire says its motorsports program will be in full swing in 2011.

Once again, Yokohama will be involved in off-road racing’s SCORE, SNORE and Lucas Oil series, as well as endurance racing in the competitive ALMS classes. Additionally, Yokohama’s breakthrough “eco-racing” campaign will continue in the GT3 and GTC series with its orange oil-infused ADVAN ENV-R2, which is the first and only environmentally friendly tire used in a racing series, according to the tiremaker.

“We’re definitely ready and eager to begin our motorsports season,” said Andrew Briggs, Yokohama senior manager of motorsports. “Cameron and Heidi Steele, both past off-road champions, are ready to reclaim their titles, and in ALMS, we have aligned with new racing partners.

“Our biggest achievement last year was the introduction and success of the ENV-R2 tire,” Briggs added. “From a performance racing standpoint, it exceeded all driver expectations. The racers in the Patrón GT3 Challenge by Yokohama gave it strong reviews, and it performed exceptionally well in the GTC endurance races. The ENV-R2 uses less petroleum than its predecessor, the ENV-R1; reducing petroleum inputs by approximately 20 percent and increasing recyclability while performing at the same level as previous compounds.”

All told, Yokohama will participate in six race series during 2011, ranging from sports cars to off-road trucks.

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