Holley Inc. announced the strategic evolution of its operations branding from Holley Performance Products to Holley Performance Brands. The change underscores the company’s goal to expand its influence and enhance its presence across the high-performance automotive aftermarket sector, according to Holley.
Evolving from its previous primary focus on classic muscle and truck, Holley Performance Brands has reshaped and expanded its approach to the market by categorizing its offerings into targeted vertical groupings – Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.
“The rebranding to Holley Performance Brands marks a significant milestone in our journey,” said Matthew Stevenson, president and chief executive officer, Holley. “Our strong and diversified brand portfolio and alignment along our new vertical groupings are fueling our transformation and will help drive innovation and growth. This change propels us into an exciting new era of automotive performance and reflects that Holley Performance Brands is not just about parts but part of something more powerful.”
In the coming weeks and months, Holley Performance Brands said it will undertake a “thoughtful transition” to the new branding approach and will be updating key visual touchpoints across its many branded and marketing assets.
