Holley Introduces New Market Segmentation

Holley Introduces New Market Segmentation

In line with the reorganization, Holley appointed Sean Crawford as chief product officer, a new role in the company.

Holley Inc. has announced a reorganization aimed at harnessing growth across its diverse brand and business range. The new strategy divides the company into seven specific market segments, aiming to enhance its service to the classic vehicle market and increase its emphasis on aftermarket solutions for recent vehicle models.

“Our goal is to continually enhance our customer-centric approach and derive the best from our extensive portfolio of aftermarket items and brands,” said Matthew Stevenson, Holley’s president and CEO. “The revised organizational structure will enhance our engagement with customers in every segment, ensuring we provide a balanced combination of innovative products and services that address evolving consumer requirements.”

The company has outlined its concentration on seven vertical markets: classic truck, modern truck, classic muscle, modern muscle, Euro and Tesla, Asian import, and off-road and UTV. Segment-specific teams will collaborate with Holley’s business divisions to curate a broad product range tailored to each segment’s consumers.

In line with this organizational shift, Holley has appointed Sean Crawford as chief product officer, a new role within the company. Crawford will supervise the company’s new vertical market segments, including guiding product strategy, setting pricing, channel strategy, and managing product data, the company said.

Crawford’s joined Holley in March 2020 as CMO. Before his tenure at Holley, he was the president of JE Pistons and held significant roles at Race Winning Brands and Performance Motorsports International. Crawford completed his undergraduate and postgraduate studies at Concordia University, in Irvine, California.

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