The transportation division will retain the Burke Porter name as “an Ascential Technologies company.”
Eaton said its newly formed Mobility Group will help meet the evolving needs of both its ICE and EV customers.
The website and social media channels include JohnDow’s new branding strategy designed to communicate the strength of the multiple product lines marketed and sold under the JohnDow brand name, the company says.
Xceldyne, which is said to stand for “accelerated dynamics,” is a product attribute that aims to reflect the company’s recently announced strategic shift to focus company resources on dynamic precision design and manufacturing.
“We love Texas, we love Trucks and we are your direct source for all of your parts and service needs. We decided to change our name to better reflect our focus,” said Jerry Cozby, owner of Texas Trucks Direct.
The organization has rebranded itself as “MERA – The Association for Sustainable Manufacturing.”
AxleTech International traces its industrial roots back 100 years as the original Rockwell International. Now, it has rebranded as AxleTech.
TRICO Group will consist of the brands of TRICO wiper blades, Carter fuel pumps and StrongArm lift supports.
The company says its new logo artistically joins ididit’s historical legacy and modern innovations to create a clean, forward-thinking look.