The aftermarket business of Crowne LLC has been renamed as TRICO Group. TRICO Group will consist of the brands of TRICO wiper blades, Carter fuel pumps and StrongArm lift supports.

“As we continue to grow our aftermarket business, it became clear to us that we should lead with our best-known brand name, TRICO, as our company name representing our product brands, as well as our continued focus on customer growth. This brand strategy certainly clarifies our identity with customer channels and helps to position our aftermarket portfolio as we continue to develop and grow our business,” said Jay Burkhart, president of TRICO Group.

There is no reported change in the private ownership of the company and Burkhart’s executive staff remains in place: Joe Stephan, chief commercial officer; Mike McKee, executive vice president of service products; and Kevin O’Dowd, vice president and chief marketing officer.