Charlie Taylor and Will Robbins, who collectively represent nearly 50 years of automotive industry experience, have joined Holley Performance as vice president of digital strategy and vice president of consumer product strategy, respectively, the company announced.
“We continue to take steps to leverage our full brand portfolio to provide enticing and desirable solutions that meet the needs of today’s enthusiasts,” said Matthew Stevenson, president and chief executive officer, Holley Performance Brands. “Charlie and Will are dynamic leaders with deep understanding of the automotive aftermarket, and we’re confident that their leadership will help us identify new opportunities for growth. We look forward to the contributions they will make to our company, brands and customers.”
Charlie Taylor, Vice President of Digital Strategy
Charlie Taylor brings more than 25 years of digital expertise in the automotive industry to his role at Holley Performance Brands. As vice president of digital, data and CRM, he will develop and execute strategies aimed at achieving growth through digital channels. Taylor will be heavily focused on enriching the digital experience for Holley’s enthusiasts and distribution partners across four key consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, the company said.
Taylor’s previous experience includes working in digital marketing leadership roles both in-house and for multiple global marketing service agencies. He previously led digital initiatives that unlocked new growth for automotive and non-automotive brands, including Nissan, Bridgestone, Nike and Volkswagen Group of America, and oversaw implementation of Adobe Marketing Cloud for the Renault-Nissan-Mitsubishi Alliance.
Will Robbins, Vice President of Consumer Product Strategy
The Holley Performance Brands product strategy will be led by Will Robbins. He will collaborate with teams and business units to create key platform solutions and products across four key consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.
Robbins joins Holley Performance Brands from Bridgestone, where he served as director of consumer product strategy overseeing the Bridgestone and Firestone replacement tire portfolio for cars, light trucks, crossovers and SUVs. Most recently, he spearheaded the successful launch of Bridgestone’s first replacement tire for electric vehicles. Prior to leading product strategy, Robbins worked in testing, original equipment design, quality, manufacturing and product management at Bridgestone.
