WAI Global announced three recent leadership changes.
Ron Bernstein Appointed President, North America
Bernstein has worked in the automotive industry for 29 years with executive roles in Merchandising, Sales, Marketing, Strategy, Product Management and Supply Chain. Over the last two years at WAI, Bernstein has played a role in restructuring and enhancing WAI’s North American operations, proving his leadership capabilities, the company said. In his new position, Bernstein will oversee the direction and execution of WAI’s North American Business Unit.
David Boer Joins as SVP, Global Marketing and Product Strategy
With over 25 years of expertise in product development, market penetration and driving revenue growth, Boer brings a wealth of experience to the WAI team, the company said. He will centralize WAI’s marketing and product functions to support global business units. Boer will spearhead many global marketing and product initiatives, including continuing to build the WAI brand, creating synergies around product efforts, and developing growth strategies in new and existing markets, including acquisition integration support, the company said.
Steve Garland Joins as Director of Retail Sales
With over three decades of experience in the automotive aftermarket industry, Garland brings expertise in strategic sales leadership, B2B sales, and driving revenue growth. Garland has demonstrated exceptional skills in sales management, business development, strategic partnerships, customer acquisition, and sales enablement throughout his career, according to WAI Global. His dedication to building solid relationships with clients and partners and his energy and passion for sales make him an invaluable addition to the WAI team, the company said.
“Today, we’re excited to announce significant leadership changes within WAI Global. These changes continue to strengthen our market position and pave the way for future success. By welcoming new talent and recognizing the dedication of our existing team members through promotions, we’re demonstrating our commitment to growth and development. These moves align with our vision for innovation and excellence, ensuring we continue to meet the evolving needs of our customers and lead the industry forward. We’re excited about the journey ahead and confident in our ability to drive positive change,” stated Ryan Moul, CEO of WAI Global.
