Coats’ Ben Pryor Has Embraced Lean Thinking
Pryor spent four months learning lean principles by going to the “gemba.”
MEMA’s New Branding Earns Industry Association Award
The association says the new brand architecture and website align with its future-forward business strategy.
Meet Niterra
NGK Spark Plugs USA transforms beyond spark plugs for a new era.
Fras-le Rebrands as Frasle Mobility
The new name reinforces its business strategy, focused on safety and innovation in its products and services.
OTR Unveils New Branding at CONEXPO-CON/AGG 2023
New trade name and other branding elements are being rolled out to better reflect OTR’s full capabilities.
Brembo Continues Formula 1 Involvement
The company has developed new braking systems customized for each Formula One World Championship team.
VP Racing Fuels Announces New Identity
VP will immediately begin transitioning to the “VP Racing” moniker and a refreshed logo.
NGK Spark Plugs Announces New Company Name and Logo
The company says the name change is reflective of transformation in the organization’s business portfolio.
MEMA Names Megan Gardner Exec. Dir. of Marketing & Comm.
Gardner has been with the association since 2019, and leads all MEMA Marketing and Communications functions.
MEMA Shares Details on New Business Structure and Branding Strategy
The association says this realignment will allow it to better serve members and prepare for the future of mobility.
