OTR Wheel Engineering Inc. (OTR) announced it is officially unveiling new branding at CONEXPO-CON/AGG 2023. This includes the new trade name, or DBA, of “OTR Engineered Solutions,” as well as a new logo, tagline, website, and other branding elements that are being rolled out to better reflect OTR’s full capabilities, which have expanded with the company’s growth into a global solutions provider, OTR says.

OTR’s tire portfolio includes bias, radial, semi-pneumatic, non-marking and airless tires. As the company’s product line grew, OTR says it began providing value-added services for dealers and OEMs, including product development, sourcing, warehousing, tire mounting, foam filling, flat proofing, wheel inspection, certification and subassembly, as well as other customized solutions.

“Thanks to our history of innovation, OTR today has much more to offer beyond wheels and tires,” said John Major, director of marketing. “We’re a true partner in the off-the-road market with 34 facilities located across North America, Europe and Asia to better serve our customers and make their lives easier. Given the evolution of our company, we feel the OTR Engineered Solutions name and new branding elements better encompass our full capabilities.”

To complement the branding update, OTR says it also introduced the tagline, Roll More. “Our success is credited not only to the innovative products we offer, but also the unmatched level of service and support we provide. From design and engineering to manufacturing and logistics, we’re driven to help customers ‘Roll More,’” added Major.