OTR Unveils New Branding at CONEXPO-CON/AGG 2023

OTR Unveils New Branding at CONEXPO-CON/AGG 2023

New trade name and other branding elements are being rolled out to better reflect OTR’s full capabilities.

OTR Wheel Engineering Inc. (OTR) announced it is officially unveiling new branding at CONEXPO-CON/AGG 2023. This includes the new trade name, or DBA, of “OTR Engineered Solutions,” as well as a new logo, tagline, website, and other branding elements that are being rolled out to better reflect OTR’s full capabilities, which have expanded with the company’s growth into a global solutions provider, OTR says.

OTR’s tire portfolio includes bias, radial, semi-pneumatic, non-marking and airless tires. As the company’s product line grew, OTR says it began providing value-added services for dealers and OEMs, including product development, sourcing, warehousing, tire mounting, foam filling, flat proofing, wheel inspection, certification and subassembly, as well as other customized solutions.

“Thanks to our history of innovation, OTR today has much more to offer beyond wheels and tires,” said John Major, director of marketing. “We’re a true partner in the off-the-road market with 34 facilities located across North America, Europe and Asia to better serve our customers and make their lives easier. Given the evolution of our company, we feel the OTR Engineered Solutions name and new branding elements better encompass our full capabilities.”

To complement the branding update, OTR says it also introduced the tagline, Roll More. “Our success is credited not only to the innovative products we offer, but also the unmatched level of service and support we provide. From design and engineering to manufacturing and logistics, we’re driven to help customers ‘Roll More,’” added Major.

You May Also Like

Dana Expands Line of Spicer ReadyPack Kits

Dana added new part numbers to its line of Spicer ReadyPack preassembled kits for commercial-vehicle driveshafts, coupling shafts and interaxle shafts.

Dana Expands Line of Spicer ReadyPack Kits

Dana Incorporated has added new part numbers to its line of Spicer ReadyPack preassembled kits for commercial-vehicle driveshafts, coupling shafts, and interaxle shafts. The new SKUs, combined with the original 13 SKUs, now provide driveshaft builders a kit solution for all commercial-vehicle drivelines, the company said.

“Spicer ReadyPack kits were very well received by Dana customers when first introduced, so we are pleased to announce that we have tripled our offerings, now providing full kit coverage for Dana drivelines,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “The Spicer ReadyPack line now includes service-free, SPL Lite coupling shaft, and new Spicer and SPL series options.  These time-saving kits offer convenience and streamlined ordering, as well as savings on inventory and labor costs.”

Bendix Marks One Year of Accident-Free Operations

Five hundred people work at the company’s Huntington, Indiana, campus, where 365 days have gone by without a recordable injury, according to Bendix.

Bendix Marks One Year of Accident-Free Operations
Bosch Releases 87 New Part Numbers in June

Bosch’s new part numbers cover 318 million vehicles in operation across North America.

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells

Schaeffler also is demonstrating its progress toward the commercialization of green hydrogen, at the Hydrogen Americas 2024 Summit and Exhibition in Washington, D.C. 

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells
Transtar Holding Company Acquires PPi Automotive

PPi Automotive is a family-owned and operated automotive parts wholesale distributor based in Pittsburgh.

Transtar acquires PPi Automotive

Other Posts

Akebono Releases ProACT and Severe Duty Kits

Nine new part numbers provide more than 4M VIO, adding late-model coverage for Chevrolet, Dodge, Ford, GMC, Lincoln and Ram, Akebono said.

Akebono-Releases-ProACT-and-Severe-Duty-Kits
Schaeffler Releases TorCon 6L80 Torque Converter

The LuK TorCon 6L80 is “the only all-new, never remanufactured torque converter available in the independent aftermarket,” Schaeffler said.

Schaeffler Announces Release of TorCon 6L80
Bendix Marks Opening of Manufacturing Facility in Mexico

The 185,000-square-foot plant will use highly automated manufacturing processes to produce two technologies: Global Scalable Brake Control and Global Scalable Air Treatment.

Bendix Marks Opening of Advanced Manufacturing Facility in Mexico
Standard Motor Products Introduces 200 New Numbers

The release provides new coverage in 60 distinct product categories and 75 part numbers for 2023 and 2024 model-year vehicles.

Standard Motor Products Introduces 200 New Numbers