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Wheel Pros Announces Rebranding as Hoonigan

The renamed company aims to connect with a broader audience of automotive enthusiasts.

Hercules Tires Celebrates 70th Anniversary With Rebranding

Company sees new growth with launch, updates of several products in 2022.

GB Auto Service Announces Corporate Rebranding

Change to Sun Auto Tire & Service signals an identity shift designed to better align the company for continued, measured growth.

Americana Tire And Wheel Announces Major Rebranding Effort

The tire brand says this new identity fully leverages the power and equity of being part of the Kenda family of companies.

GM Customer Care And Aftersales Announces Rebranding Campaign

The rebranding includes new logos and expansion of ACDelco OE Parts on vehicles.

APA Unveils New Website And 2nd Phase Of Rebranding Initiative

In addition to providing information for those interested in learning more about APA, the new site also serves as a portal with resources for shareholders to connect with each other and with suppliers to grow their businesses together as partners.

Automotive Parts Associates Completes First Phase Of Rebranding Initiative With Rollout Of New Logo And Domain Name

The multi-faceted communications tactical plan is designed to differentiate and establish the nonprofit cooperative’s branding and identity as a separate entity.

Autobytel Initiates Corporate Rebranding

The company is changing its name to AutoWeb and its ticker symbol to AUTO.

New MEYLE Website Launch To Round Off Rebranding Campaign

According to MEYLE, technical expertise, product quality and customer service are the hallmarks of the MEYLE brand and the core values validated by the new brand slogan “Driver’s best friend,” which made its debut at the 2016 Automechanika Frankfurt.

TSE Brakes Reveals New Logo, Website As Part Of Rebranding Effort

TSE said it initiated this market rebranding to better communicate to its customer base that TSE is a vibrant, growing global company with innovative, quality products.