Havoline to Move Under Chevron Brand in North America
Company says this move increases marketing support and sales opportunities for the premium oil brand.
Trico Products Introduces Re-Energized Global Aftermarket Branding Strategy
Company aims to further strengthen leadership position in sales.
General Truck Tires ‘Grab’ New Name
Kicking off the rebranding effort is the General Grabber OA, a new off-road, all-position tire targeting the construction and other off-road applications.
Wells Manufacturing Introduces Wells Vehicle Electronics Brand
The new brand is part of an extensive program designed to communicate Wells’ position as a market-leading, technology driven manufacturer that offers premium-quality repair solutions for virtually any passenger vehicle.
BB&T Capital Markets: What to Expect from O’Reilly’s West Coast Conversions
In this note, BB&T discusses the conversions and the differences that may result in less revenue drag than that seen with the initial Midwest CSK store conversions.
Executive Interview with Dave Sholtis, Vice President, Filtration Americas, Regional Business Unit, Robert Bosch LLC
David Sholtis is vice president for filtration Americas, Regional Business Unit of Robert Bosch LLC. Sholtis has responsibility for the filtration business in both North America and Latin America including strategy formulation, support coordination and coordination of the Bosch Group and MANN+HUMMEL joint venture — Purolator Filters NA LLC. In today’s Executive Interview, Sholtis talks with AMN about Bosch’s efforts this year to promote and expand the Purolator brand.
Blue Magic Launches New Web site at BlueMagicUSA.com
The overhauled Blue Magic site was designed with a simple navigation allowing users to easily access info on Blue Magic’s wide breadth of products.
New Firestone Complete Fleet Care Taking Off
Firestone Complete Fleet Care (FCFC) customers are embracing its new name and look. Within just a few months of initiating a rebranding effort for the fleet vehicle services operation, sales and customer base are up by impressive margins.
Fine-tuning the Midas Touch
Alan Feldman, president and CEO of Midas Inc., may not share the ability of his company’s fabled literary counterpart, King Midas, to turn whatever he touches to gold, but much of what Feldman has touched in his 21-month tenure at the automotive aftermarket giant has had a golden effect on the company.