BLOOMINGDALE, IL — Firestone Complete Fleet Care (FCFC) customers are embracing its new name and look. Within just a few months of initiating a rebranding effort for the fleet vehicle services operation, sales and customer base are up by impressive margins.
“We couldn’t be more pleased with how quickly the Firestone Complete Fleet Care brand has taken off,” said Jim Kelly, director, Firestone Complete Fleet Care. “The new brand was just the first step in our ongoing commitment to exceed the expectations of our customers — the fleet drivers and managers across the country — and we are really seeing tangible results. Our customers continue to find that our outstanding service and customer dedication remain second to none.”
BFS Retail & Commercial Operations, LLC (BFRC) rolled out the new brand in April. Since then, the number of customers turning to FCFC increased by 11.6 percent in August and 7.5 percent for the year.
FCFC services individual accounts and also partners with major maintenance management programs to perform manufacturer or fleet-scheduled maintenance. FCFC also provides these customers a variety of tires to meet individual fleet needs. Firestone Complete Fleet Care’s equipment and expertly trained and skilled technicians can be found at locations across the United States, offering more maintenance bays than any other fleet service provider in the world.
Firestone Complete Fleet Care operates through Bridgestone and Firestone retailers providing purchasing programs featuring competitive prices, centralized invoices and statements and nationwide warranties at nearly 5,000 service locations across the country. More information can be found at FirestoneFleetCare.com.
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