ROCHESTER HILLS, Mich. – Trico Products has revealed a new look for its line of wiper products targeted for the global aftermarket.
To help boost sales throughout the wholesale and retail channels, Trico has unveiled new packaging designs, a new logo, refreshed materials and a renewed promise highlighted through the tagline, “Seeing You Through.” 
Trico aftermarket wiper products now feature a branded, visual style that the company says more accurately reflects its dedication to ensuring maximum visibility for every driver’s “Moment of Truth.”
“We understand that wipers are one of many important replacement parts on a vehicle,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy for Trico Products. “We want to send this new brand message to assure service professionals and drivers that no matter the conditions, Trico will give them visibility and confidence even at the most challenging driving moments.”
In the coming weeks, Trico will introduce its new look globally, throughout the company’s sales and marketing channels in North America, South America, the European Union and Asia/Pacific. Every piece of Trico aftermarket communications will reflect the new visual style: website, packaging, advertising, promotions, sales support materials and in-store support materials. 
“We are excited to collaborate on this global brand effort, as it will help protect our leadership position and especially strengthen our efforts within the automotive retail channel,” said Tim Trainor, general manager, Trico Products Pty. Ltd., Australia.
While a new advertising campaign and updated packaging have already been launched, Trico will demonstrate the full breadth of its rebranding campaign at AAPEX in Las Vegas this November.
“Drivers, installers and retailers all count on Trico products for dependability and innovation at the point when they need it most,” said James Finley, president and CEO. “Our new visual style demonstrates a single-minded focus on constantly evaluating market needs and delivering durable, technologically advanced products that work simply, easily and consistently when our customers need them.”
To learn more, visit the Trico website.
